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New Ad formats...

Quarta, 16 Março 2011 14:20

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ADITIC / Sofialys showcases its new ad formats at the Mobile 2.0 event in Paris

Sofialys / ADITIC recently attended the 5th edition of Mobile 2.0, which took place in Paris on the 8-9 March. Created with the intention of bringing together key players from within the mobile, telecoms and media sectors to participate in debates and conferences on new applications, trends and practices within the mobile sector, the event was the ideal place for ADITIC to launch its very latest “rich media” ad formats and offer demos of its revolutionary mobile marketing tools.

Having recently launched our new “clickable billboard” mobile video ad offer during “Mobile World Congress” in Barcelona, we are continuing to focus on attention on innovation and have just developed 5 new interactive ad formats for mobiles and tablets. These new ad designs will undoubtedly seduce not only advertisers looking for a solution to the various branding issues they are faced with, but also the majority of Smartphone users who will appreciate increased interactivity and increasingly useful ad features such as click-to-map, click-to-call etc.

The new ad formats include:

  • “Scratch and click”: A fun way to advertise – rubbing a  finger over the screen of a mobile reveals a clickable ad

  • “Video banner”: Enables users to watch a video ad located within the banner without having to close the page they are consulting

  • “3D Ad”: Discover a whole new user experience: 3D mobile ads

  • “Carrousel”: Enables users to scroll through different images or videos within one single ad space

  • “Map Advertising”: Mobile web users receive real-time geo-localised ads which display the nearest sales outlets or locations based on their whereabouts
  • “News feed ad”: Uses RSS feeds to display real-time news/information updates in a banner ad

Clickable and interactive, the new formats are currently compatible with the two main OS on the market today (Apple and Android), all mobile websites and will soon be available for other applications. Ad serving is entirely managed by the Sofialys ad server.

The mobile display market has finally taken off and our innovation capacities have enabled us to develop solutions, which rival those available on the Internet. Today, as well as offering display campaigns for rich media, video and standard formats, Sofialys also proposes all types of redirection management and various advanced targeting features.  Our presence at Mobile 2.0 served to consolidate our status of European leader in terms of mobile ad serving and campaign management.