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3GSM Mobile World Congress

Terça, 15 Março 2011 16:59

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ADITIC / Sofialys showcase new “billboard” video ad format at 3GSM Mobile World Congress in Barcelona

ADITIC/Sofialys were present at this year’s 3GSM Mobile World Congress, which took place in Barcelona from the 14th-17th February. At the event, we unveiled our new video ad format and provided live demos of this revolutionary new mobile marketing tool.

The interactive advertising market is a formidable growth engine as it satisfies the array of ‘branding’ issues faced by advertisers. Our new “billboard” type mobile video ads will be available in two different formats: the pre-roll (intro) and the post-roll (end). This solution is compatible with all OS, applications (iPhone, Android, iPad, Blackberry, Nokia and bada applications) and web apps/mobile web sites. Ad diffusion is entirely managed by the Sofialys Ad Server. Video ads are clickable and users can choose from amongst the following options:

 

  • Opening a web view: the user remains within the application
  • Sending an SMS
  • Making a telephone call
  • Downloading a coupon
  • Accessing a map

Our technical expertise and high performance ad server enables us to offer all video formats and lengths. VAST implementation makes it possible to not only track impression and click data but also related user behaviour. Additionally, with advanced metrics it is possible to see how a user has engaged with the video placements, such as calls for action on the page or if a user has interacted with a companion display advert.

Please click here to view a video demo of the new ad formats.