Latest Press Release 04 de Enero de 2012

Camille Blaizot appointed as International Business and Marketing Manager ADITIC

Former BuzzCity manager set to expand the global mobile ad network

Paris, 4^th January, 2012 – Sofialys, a leading international Mobile Marketing company is pleased to announce the appointment of Camille Blaizot as International Business and Marketing Manager of ADITIC, its online self-service Global Mobile Ad Network. Camille will be based at Sofialys’ Paris Headquarters.

In addition to taking charge of ADITIC, the mobile ad network used by publishers, media agencies and telephone opertors worldwide, Camille will also join the task force for the development of a premium mobile sales house. This will serve to complement the ad network.

Camille previously held a post at BuzzCity Pte Ltd, one of the world’s leading mobile media companies in the development and marketing of mobile services and entertainment. While at the company, she was in charge of Business Development Europe, the US & Latin America and oversaw the development of the entire LATAM region from the ground up, following the natural growth of the continent in terms of mobile development.

With over 5 years of hands-on experience within the media industry, Camille is a highly skilled and accomplished business development manager. She has occupied similar positions at several other notable companies including EGS Media, where her main role was to develop the company’s Media partnerships (sites and databases), advertiser and agency portfolios and ad offers on exclusive partner m-sites such as Le Figaro, Madame Figaro, The Number, Virgin Mobile, among others.

Camille will now put her vast media experience at various leading global mobile brands, to use for the French mobile ad specialist.  “I am extremely excited by this opportunity and am ambitious to further ADITIC’s visibility, leverage our know-how and grow our clientele organically on a global scale,” she says. “ADITIC already has a very qualitative client portfolio and I am keen to ensure that it attains even greater success in the near future.”

Mokhtar Bouchelaghem, CEO Sofialys adds, “Over the last 12 months our Ad Network has grown at an unprecedented rate, therefore, now is the perfect time to bring in Camille. Her extensive global sales experience will undoubtedly help us to achieve our goals and we welcome her warmly. We have every confidence that she will succeed in expanding our client base as well as our mobile ad network.”

Camille can be contacted at: Esta dirección electrónica esta protegida contra spambots. Es necesario activar Javascript para visualizarla / +33 (0)1 83 62 38 77

 Follow ADITIC on Twitter: AditicMobileAds

 About ADITIC – www.aditic.com 

Headquartered in Paris, ADITIC is a new concept of online marketplace where Operators, Publishers, Developers, Agencies and Advertisers meet and become part of a brand new, fast-growing ecosystem. ADITIC helps Operators and Publishers better monetise their inventory thanks to innovative ad formats and real-time auction sales; on the other hand, Media Agencies and Advertisers leverage ADITIC to increase their ROI and generate more leads through a large number of targeting functionalities. ADITIC is a product from Sofialys.  

Media relations:

Stephanie Footman

Tel: +33 (0) 1 83 62 38 89

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ADITIC busca 21 de Diciembre de 2011

Gerente de Ventas LATAM – Publicidad Digital (Mobile)

ADITIC Mobile Media, filial de la empresa Sofialys, provee un mercado publicitario con una extensa red de inventarios cualificados que generan más de mil millones de impresiones mensuales a nivel global.

A través de la tecnología avanzada de gestión de inventarios y ad serving de SOFIALYS, los actores clave del mercado pueden ejecutar campañas innovadoras de márketing móvil para alcanzar audiencias on-the-go con excelentes resultados y retorno en su inversión.

ADITIC cuenta con diversos tipos de inventarios para optimizar diferentes objetivos y estrategias de márketing incluyendo una red Premium, una red Performance y una red Directa. Cada una de estas redes está disponible con diferentes atributos que entregan una combinación exhaustiva que permite a los anunciantes implementar sus campañas móviles con efectividad. Para más información, visítenos en:

www.aditic.com 

Descripción de funciones:

• Responsable de ventas publicitarias y gestión de cuentas;
• Identificar a las principales agencias y anunciantes, además de proveedores de contenido, y desarrollar una relación comercial cercana y productiva
• Crear y mantener un pipeline de negocio con anunciantes para conseguir objetivos trimestrales
• Comprender los requisitos de clientes y proponer una solución customizada de publicidad móvil que ayude a los anunciantes a conseguir sus objetivos de márketing, y a los editores a monetizar sus inventarios.
• Gestionar & coordinar con los equipos de producción, técnico y creativo para implementar  campañas de publicidad móvil y conseguir resultados que superen expectativas

Requisitos:

• Educación Universitaria. Titulación completada preferiblemente.
• Mínimo 3 años de experiencia demostrable en ventas y desarrollo de negocio dentro de la industria publicitaria.
• Conocimientos avanzados de marketing digital en PC, y en móvil/celular particularmente bien valorados
• Excelente aptitud para manejar cuentas
• Excelente capacidad de comunicación
• Inglés y español fluido, oral y escrito. Portugués deseable.
• Diligente, sociable, agresivo/a, auto-motivado/a e independiente
• Excelente actitud de aprendizaje y trabajo en equipo
• Capaz de trabajar bajo presión y con determinación para cumplir con metas de venta y negocio en general
• Creativo, adaptativo, y con gran dinámica dentro de un mercado de rápida evolución

Candidatos con menos experiencia pueden ser considerados para posiciones de Ejecutivo de Ventas.

Ofrecemos un paquete de remuneración atractivo, formación, y una excelente oportunidad de desarrollo de carrera para el candidato adecuado. Interesados por favor enviar sus aplicaciones con carta de presentación y CV, indicando fecha de disponibilidad además de salario actual y pretensiones a: Esta dirección electrónica esta protegida contra spambots. Es necesario activar Javascript para visualizarla

Solicitantes que no hayan sido contactados después de 6 semanas podrán considerar sus candidaturas expiradas. Los datos personales de los candidatos serán utilizados estrictamente para propósitos de selección profesional.

New Ad formats... 16 de Marzo de 2011

ADITIC / Sofialys showcases its new ad formats at the Mobile 2.0 event in Paris

Sofialys / ADITIC recently attended the 5th edition of Mobile 2.0, which took place in Paris on the 8-9 March. Created with the intention of bringing together key players from within the mobile, telecoms and media sectors to participate in debates and conferences on new applications, trends and practices within the mobile sector, the event was the ideal place for ADITIC to launch its very latest “rich media” ad formats and offer demos of its revolutionary mobile marketing tools.

Having recently launched our new “clickable billboard” mobile video ad offer during “Mobile World Congress” in Barcelona, we are continuing to focus on attention on innovation and have just developed 5 new interactive ad formats for mobiles and tablets. These new ad designs will undoubtedly seduce not only advertisers looking for a solution to the various branding issues they are faced with, but also the majority of Smartphone users who will appreciate increased interactivity and increasingly useful ad features such as click-to-map, click-to-call etc. Leer más: New Ad formats...

3GSM Mobile World Congress 15 de Marzo de 2011

ADITIC / Sofialys showcase new “billboard” video ad format at 3GSM Mobile World Congress in Barcelona

ADITIC/Sofialys were present at this year’s 3GSM Mobile World Congress, which took place in Barcelona from the 14th-17th February. At the event, we unveiled our new video ad format and provided live demos of this revolutionary new mobile marketing tool.

The interactive advertising market is a formidable growth engine as it satisfies the array of ‘branding’ issues faced by advertisers. Our new “billboard” type mobile video ads will be available in two different formats: the pre-roll (intro) and the post-roll (end). This solution is compatible with all OS, applications (iPhone, Android, iPad, Blackberry, Nokia and bada applications) and web apps/mobile web sites. Ad diffusion is entirely managed by the Sofialys Ad Server. Video ads are clickable and users can choose from amongst the following options: