Latest Press Release 04. Januar 2012

Camille Blaizot appointed as International Business and Marketing Manager ADITIC

Former BuzzCity manager set to expand the global mobile ad network

Paris, 4^th January, 2012 – Sofialys, a leading international Mobile Marketing company is pleased to announce the appointment of Camille Blaizot as International Business and Marketing Manager of ADITIC, its online self-service Global Mobile Ad Network. Camille will be based at Sofialys’ Paris Headquarters.

In addition to taking charge of ADITIC, the mobile ad network used by publishers, media agencies and telephone opertors worldwide, Camille will also join the task force for the development of a premium mobile sales house. This will serve to complement the ad network.

Camille previously held a post at BuzzCity Pte Ltd, one of the world’s leading mobile media companies in the development and marketing of mobile services and entertainment. While at the company, she was in charge of Business Development Europe, the US & Latin America and oversaw the development of the entire LATAM region from the ground up, following the natural growth of the continent in terms of mobile development.

With over 5 years of hands-on experience within the media industry, Camille is a highly skilled and accomplished business development manager. She has occupied similar positions at several other notable companies including EGS Media, where her main role was to develop the company’s Media partnerships (sites and databases), advertiser and agency portfolios and ad offers on exclusive partner m-sites such as Le Figaro, Madame Figaro, The Number, Virgin Mobile, among others.

Camille will now put her vast media experience at various leading global mobile brands, to use for the French mobile ad specialist.  “I am extremely excited by this opportunity and am ambitious to further ADITIC’s visibility, leverage our know-how and grow our clientele organically on a global scale,” she says. “ADITIC already has a very qualitative client portfolio and I am keen to ensure that it attains even greater success in the near future.”

Mokhtar Bouchelaghem, CEO Sofialys adds, “Over the last 12 months our Ad Network has grown at an unprecedented rate, therefore, now is the perfect time to bring in Camille. Her extensive global sales experience will undoubtedly help us to achieve our goals and we welcome her warmly. We have every confidence that she will succeed in expanding our client base as well as our mobile ad network.”

Camille can be contacted at: Diese E-Mail-Adresse ist gegen Spambots geschützt! JavaScript muss aktiviert werden, damit sie angezeigt werden kann. / +33 (0)1 83 62 38 77

 Follow ADITIC on Twitter: AditicMobileAds

 About ADITIC – www.aditic.com 

Headquartered in Paris, ADITIC is a new concept of online marketplace where Operators, Publishers, Developers, Agencies and Advertisers meet and become part of a brand new, fast-growing ecosystem. ADITIC helps Operators and Publishers better monetise their inventory thanks to innovative ad formats and real-time auction sales; on the other hand, Media Agencies and Advertisers leverage ADITIC to increase their ROI and generate more leads through a large number of targeting functionalities. ADITIC is a product from Sofialys.  

Media relations:

Stephanie Footman

Tel: +33 (0) 1 83 62 38 89

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ADITIC is recruiting! 21. Dezember 2011

Country Sales Manager – Mobile Advertising

(ADITIC Mobile Advertising)

Regions needed: LATAM; APAC; Europe; Middle-East

Location: TBD

Job Description:

• Responsible for advertising sales and accounts servicing;
• Identify and develop close working relationships with key local advertisers and agencies, in addition to content providers;
• Track and manage a business pipeline of advertisers to hit business targets;
• Understand clients’ requirements and propose a customised mobile advertising solution, which can help advertisers to achieve their business and marketing objectives;
• Manage & coordinate activities with the creative, technical and production teams to implement integrated mobile advertising campaigns to achieve unparalleled marketing results;

Requirements:

• Tertiary educated. Degree holder is preferable;
• Minimum 3 years proven sales and business development experience in the advertising industry;
• Sound knowledge of mobile marketing is advantageous;
• Good account servicing and management skills;
• Excellent communication skills;
• Proficiency in English and the language of the region;
• Diligent, outgoing, aggressive, self-motivated and independent;
• Excellent team player and willing to learn;
• Able to work under pressure and determined to meet sales & other business targets;

Candidates with less experience may be considered for the position of Sales Executive.

We offer an attractive remuneration package, comprehensive training and an excellent career development opportunity to the right candidate. Interested parties are invited to send their applications with full resume stating availability date, present and expected salary to: Diese E-Mail-Adresse ist gegen Spambots geschützt! JavaScript muss aktiviert werden, damit sie angezeigt werden kann.

ADITIC Mobile Advertising, a fully owned subsidiary of Sofialys, provides an Ad network with an extensive quality mobile advertising inventory, serving over 1 billion impressions per month worldwide.

ADITIC has diversified types of inventory to cater for different marketing strategies and goals including a Premium Network, a Performance Network and a Direct Marketing (SMS) Network. Each of the networks is available with different attributes, which provides a comprehensive mobile media mix for advertisers to implement their mobile advertising campaign effectively. For more information, visit us at www.aditic.com

Applicants not invited for interview within 6 weeks may consider their applications unsuccessful. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only.

New Ad formats... 16. März 2011

ADITIC / Sofialys showcases its new ad formats at the Mobile 2.0 event in Paris

Sofialys / ADITIC recently attended the 5th edition of Mobile 2.0, which took place in Paris on the 8-9 March. Created with the intention of bringing together key players from within the mobile, telecoms and media sectors to participate in debates and conferences on new applications, trends and practices within the mobile sector, the event was the ideal place for ADITIC to launch its very latest “rich media” ad formats and offer demos of its revolutionary mobile marketing tools.

Having recently launched our new “clickable billboard” mobile video ad offer during “Mobile World Congress” in Barcelona, we are continuing to focus on attention on innovation and have just developed 5 new interactive ad formats for mobiles and tablets. These new ad designs will undoubtedly seduce not only advertisers looking for a solution to the various branding issues they are faced with, but also the majority of Smartphone users who will appreciate increased interactivity and increasingly useful ad features such as click-to-map, click-to-call etc. Weiterlesen: New Ad formats...

3GSM Mobile World Congress 15. März 2011

ADITIC / Sofialys showcase new “billboard” video ad format at 3GSM Mobile World Congress in Barcelona

ADITIC/Sofialys were present at this year’s 3GSM Mobile World Congress, which took place in Barcelona from the 14th-17th February. At the event, we unveiled our new video ad format and provided live demos of this revolutionary new mobile marketing tool.

The interactive advertising market is a formidable growth engine as it satisfies the array of ‘branding’ issues faced by advertisers. Our new “billboard” type mobile video ads will be available in two different formats: the pre-roll (intro) and the post-roll (end). This solution is compatible with all OS, applications (iPhone, Android, iPad, Blackberry, Nokia and bada applications) and web apps/mobile web sites. Ad diffusion is entirely managed by the Sofialys Ad Server. Video ads are clickable and users can choose from amongst the following options: