July 2nd, 2010 by Alex De Barnardi
Analysts from Morgan Stanley revealed at the CM Summit in New York that the Mobile Web Advertising is now worth $50 billion in the global Market.
This is much attributed to the exceptional growth of Mobile Web users in the recent past. The rate is much faster than the PC Internet users at the initial stages. As per the presentation, by the end of this year, Smartphones are all set to leave behind Personal Computers in terms of sale figures. This includes both Desktops and Notebooks of around 500 million. This shows that more consumers will be using the Internet through their Mobile than traditional Internet on PC or Notebooks.
86 million consumers have accessed the Internet using iPhone or iPod Touch in the first 11 quarters of its launch till date. NTT DoCoMo, Mobile service provider in Japan registered 31 million consumers for its game-changing i-mode Web service in the first 11 quarters. However, in contrast to these figures only 18 million consumers accessed Netscape during the same period. In the U.S 123 million people accounting for 40% of the population accessed the web using 3G networks while in Japan it is about 99 million users which is around 80% of the population.
In Japan the revenue generated through Mobile ad was $1.031 billion as compared to $333 million in the U.S in the same span of time. This accounted for an expenditure of $11 per consumer for the Advertisers. This actually gives us an idea as to how the Mobile Marketing industry will develop globally. Rakuten Ichiba, Japan’s top e-commerce company experienced a 33% yearly growth in their Mobile revenue as compared to just 15% in desktop revenue.
The Search and LBS Markets provide another huge source of revenue generation. As per the analysts, 48% of the Mobile consumers of the U.S. used Search in April 2010 which is greater than the people accessing Social Networking. Analysts also estimate a global opportunity of around $50 billion in the Internet ad space and beyond doubt Mobile ad would enjoy the lions share in it.
Tags: iphone, Mobile Advertising, Mobile Advertising Revenue, Mobile Marketing, Mobile Web Advertising, Smartphones, Social Networking
Posted in Mobile Advertising, Mobile Application, Mobile Marketing, Smartphones, Web Advertising, iphone | No Comments »
June 30th, 2010 by Helen Straton
Although there has been a lot of talk and gossip about the launch of Hulu on the iPad, it has not been confirmed ever. However, recent news reports on the basis of some very reliable sources are suggesting that Hulu is all set to offer its content to Apple’s tablet computer.
Hulu is a website developed for watching archived television programmes possessed by News Corp General Electric’s NBC Universal and Walt Disney Co. It is understood that they are on concluding stages of planning to launch a subscription-based service taking Hulu to a different league altogether. Apart from iPad, it is also anticipated that Hulu will be introduced in Microsoft’s Xbox. The movie streaming services of Netflix Inc’s has already made a tremendous mark for itself in Microsoft’s Xbox.
Hulu offers video in Flash Video format. Most of the films and shows are presented in 288p, 360p and 480p. Web syndication services for other websites including AOL, MSN, MySpace, Facebook, Yahoo!, and Comcast’s fancast.com are also provided by Hulu.
Amidst all these speculations it is however not certain as to when would the consumers get their chance to subscribe to Hulu since there is no official declaration whatsoever. However, the desperate Marketing drive has already started on new platforms. According to ABI Research the online video market is getting more and more competitive each passing day. It is projected to reach $16.1 billion in terms of subscription-based and ad-supported services by 2012. So Hulu is not the only player in this segment by any chance. It has very stiff competition from similar apps developed by other companies.
“Many viewers are not going home to watch TV anymore. They’ve already been trained to believe TV is coming to them and demand is growing for this content in different forms and different business models,” says Mike Vorhaus, a Media Consultant told Reuters.
Tags: Hulu, iPad, Mobile Advertising, Mobile Marketing, Mobile Video Streaming
Posted in Mobile Advertising, Mobile Application, Mobile Marketing, iphone | No Comments »
June 28th, 2010 by Jack Marsh
A very fascinating learning was revealed by a Mobile Media measurement company, Ground Truth recently on Web usage. The unique study conducted by them exposed that 32% of pages viewed on a regular basis in the month of April was done between 7:00 p.m. and midnight, with the peak hour being 9:00 p.m.
The survey was conducted with 4.24 million Americans. Ground Truth found that the Mobile Internet usage as per the page view consumption gradually increases from 4:00 a.m. all through the day. The traffic escalates from around 6 p.m. reaching its pinnacle at 9:00 p.m. At this point the 7.2% of the page views in the entire day takes place.
During the working hours in the weekdays normally 54% of the Mobile Internet browsing by the consumers takes place between 9:00 a.m. and 5:00 p.m. The highest traffic is recorded at 4:00 p.m. on workdays. Ground Truth is in the process of patenting “True View” which is the method of their measurement. It is a methodology based on surveys to deliver immaculate site-level consumption metrics spread over various yard sticks, such as sessions per subscriber, pages per subscriber, pages per session and time per subscriber on a week to week basis.
Evan Neufeld, Vice President Marketing at Ground Truth said, “This data proves that Mobile is, indeed, an ‘always-on’ medium. On an average day, more than half of all Mobile Internet users are accessing the Mobile Internet from the moment they wake up until they put their phone down on their bedside tables. Mobile Content has become well-established as a part of daily life, versus being merely a novelty or convenience.”
He further added, “This data reveals a new opportunity for Advertisers to extend their campaigns while viewers are simultaneously engaged with their favorite programs and Mobile Devices, and for broadcasters to integrate Mobile into their viewing experience, increasing Advertising inventory while keeping viewers tuned in.”
Tags: Mobile Advertising, Mobile Internet Brownsing, Mobile Marketing
Posted in Mobile Advertising, Mobile Marketing, Web Advertising | No Comments »
June 25th, 2010 by Alex De Barnardi
Google is all set to challenge itself and create a new niche for them. They keep creating a new benchmark for themselves all the time.
Google in its latest initiative has got into alliance with Intel and Sony to develop Google TV. It is a brave move to put together its Android software into TVs along with Blu-Ray players, and a Google TV-top box which is better known as a “Buddy Box”. It is beyond doubt that it is an attempt by Google to compete with the Apple TV.
However Apple is not the only competitor that Google TV is posing itself against. There are quite a few competitors apart from Apple. Google’s initiative will in many ways will revolutionise the industries of cable and broadcast television. It is an endeavour that shall redefine the way we watched television thus far. It is going to integrate internet with television in a way that has never been witnessed till date in the digital world.
In their announcement at the launch Google proclaimed, “With Google TV, consumers will now be able to search and watch an expanded universe of Content available from a variety of sources including TV providers, the Web, their personal Content libraries, and Mobile Applications. The Google TV experience is complemented by the ability to watch streaming video from leading content Platforms, including Netflix, Amazon Video OnDemand, and YouTube. Google TV will also have the capability to run apps from the Android Market.”
The advent of Google TV might prove to be a momentous progress not only in the world of Entertainment but also in Advertising. It would provide a challenge to the Content providers and the Mobile Marketers to rise to the occasion and adopt new techniques to cater to the enormous number of consumer using Google TV.
Tags: Android, Google, Google TV, Mobile Advertising, Mobile Application, Mobile Marketers, Mobile Marketing
Posted in Android, Mobile Advertising, Mobile Application, Mobile Marketing | No Comments »
June 23rd, 2010 by Helen Straton
Bitterness between Apple and Adobe may continue, however with the ever increasing growth in tablet both of these past tech allies are compelled to work in tandem to innovate and evolve new Apps for the iPad.
The Founders of Flash launched their digital viewer technology last week. This would facilitate Publishers of content to introduce the digital editions of their magazine on the iPad platform of Apple. The launch of Wired magazine on the iPad goes to show the brilliance of Adobe’s technology in use.
“Adobe’s work with Wired has resulted in a digital magazine format that creates an immersive experience, allowing a publication’s unique content, look and feel and Advertising to stand out in the digital realm,” says David Burkett, VP and General Manager of Creative Solutions at Adobe. He added, “We aim to make our digital viewer software available to all publishers soon and plan to deliver versions that work across multiple hardware platforms.”
The hard work put in by Adobe in the field of digital content publishing will definitely have long standing contribution in creating electronic publications more meaningful and participative than ever imagined in the past. The Application enables Publishers and Advertisers engage interactive elements such as video, audio, animated infographics, 360° views, and many more along with the visual penetration of print design and intimacy of touch to provide exciting onscreen experiences.
This has also raised the benchmark for digital content providers and also the entertainment factor for the iPad consumers. They would now have the never before felt experience of reading their favourite publications through electronic editions on the iPad. The publishers can now monetize and boost their advertising revenue to increase their profitability by putting across extremely targeted ads on the basis of analytical data.
“If you are already working in InDesign CS5, you’ll be well on your way to producing a beautiful digital version of your publication,” is how David Burkett put it mentioning that it all begins with the layout of InDesign CS5.
Tags: Adobe, Advertisers, digital viewer technology, iPad, Mobile Application, Mobile Content, Mobile Marketing, Publishers
Posted in Mobile Application, Mobile Marketing, iphone | No Comments »
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