August 11th, 2010 by Alex De Barnardi
Lancôme, a leading French cosmetics company utilized both the iPhone App and Social Media to introduce “Declare Indigo”. It is the new range of make-up by the Creative Director of Make-up in Lancôme, Aaron de Mey. The exercise is nothing but an attempt to create a special intimate relation between the customer and the brand.
Women can test the new color combinations; obtain valuable advices from experts in Lancôme. Julie Thompson, Interactive Marketing & CRM Director of Lancôme says, “Lancôme was the first brand in the Market to launch a Mobile Commerce Website in Japan in 2007. Today, we continue our strategy of innovation in offering an iPhone Application that makes full use of the possibilities of the touchpad. We are committed to the sensation and are ready to offer an experience that is intuitive and truly personalized.”
The consumers can design a total look by using the Declare Indigo products on a virtual model face in the “Create Your Look” segment of the app. The touchscreen enables you to do all this most effortlessly. You can go ahead and save your creation and also text it to your friends. The message as received by your friends will be a full colour image with instructions of how to download the Lancôme app.
Lancôme news feeds are also provided through this app which keeps the consumers updated with Lancôme’s initiatives all over the world. The Make-up Blog having a string of information about make-up from Lancôme’s experts was also launched. This provides a true chance for discussion with the brand’s National Make-up artists who can download their knowledge and expertise to the consumers. The consumers can also enjoy conversing with Aaron de Mey and the Lancôme National Make-up Artists, “making of” videos and backstage photos and clips.
Mobile Agency Phonevalley, a subsidiary of Publicis group designed and put into practice the iPhone Declare Indigo app which is accessible in English and Chinese. Customers are being intimated about this new app through weekly emails and Lancôme’s 15 existing web sites worldwide.
Tags: iPhone App, Lancome, leading French Cosmetics company, Mobile Advertising, Mobile Application, Mobile Marketing
Posted in Mobile Advertising, Mobile Application, Mobile Marketing, iphone | No Comments »
August 10th, 2010 by Helen Straton
Haiti faced one of the worst earthquakes in the history of mankind leaving it completely devastated. It also made sure that more than 33% of the banks and ATM’s in the country are included in this massive phenomenon of destruction. Although before the catastrophe hit them only 10% of the population were using traditional banking.
The U.S. Agency for International Development joining hands with The Gates Foundation to ensure a complete makeover by funding $10 million to encourage cell phone banking and payments through mobile. This is an effort to revive the financial ecosystem in Haiti and take the funds to the poor.
Companies who will put up mobile financial services in Haiti shall be awarded with cash prizes. The first nation that implements a mobile banking service within the coming 6 months and achieves its specified goals shall be entitled to get $2.5 million dollar. The company following them at second position by achieving the target in 12 months would receive $1.5 million. The rest of the amount will be distributed to those who process the initial 5 million transactions.
Mark Suzman, acting president of the Global Development Program at Bill & Melinda Gates Foundation stated, “Out of the ruins of Haiti’s tragic earthquake, there is an unprecedented opportunity to improve the lives of millions of Haitians and unlock the country’s economic potential through mobile money. Making financial services widely available to the poorest families in the developing world can help break the cycle of poverty by giving them a safe place to save, guard against risks, build assets, and provide opportunities for the next generation.”
M-Pesa, a similar initiative in Kenya has already reached 9 million people which is about 40% of the adult population of Kenya in just about 3 years from its inception. This has tremendously boosted people involved with the initiative in Haiti. By using M-Pesa once can pay off a variety of services such as taxi fares, school fees etc through their phone which resulted in an increase by 5% to 30% in their household income.
Tags: Gates Foundation, m commerce, Mobile Banking Service, Mobile Financial Services, Mobile Marketing, Mobile Payment, US Government
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August 4th, 2010 by Jack Marsh
By 2013, the Mobile Web will be the principal means of Mobile Communication. The Mobile App downloads from different App Stores will keep growing and optimise in 2013, as predicted by ABI Research in their latest report. The new “Mobile Application Storefronts” study by ABI Research looks into the roadblocks, summarizes possible way-out and also explains upcoming different distribution channels. Their predictions consist of region wise breakup of total downloads, Market Share percentages and retails value of apps sold in all segments by Smartphone OS.
As per the findings of the research by ABI round about 2.4 billion applications were downloaded from App Stores. It is projected that within 2013 the Smartphone download rate will pick up the pace and will reach near about 7 billion. The Mobile Web is expected to capture the Market then.
“App stores aren’t going away: following the 2013 peak in demand, the number of downloads in 2015 will have decreased only 7 or 8%. But as our use of the Mobile Internet evolves, demand will increasingly shift elsewhere”, said Senior Analyst Mark Beccue. “We see two emerging trends: first, many applications (increasingly built on web standards) will migrate from App Stores to regular Websites, and for some sites you won’t need an app at all. In addition, more and more popular Applications will be preloaded on Mobile devices. Social Networking Apps in particular will be pre-loaded on new products.”
The Apple App Store is projected to remain at the apex of the app segment. However ABI Research also predicts that there will be a slow down turn in the rate of downloads from the different App Stores, following the peak in 2013 which would be more due to a temporary saturation in consumer satisfaction. With each passing day the Mobile Web is becoming more elaborate and refined therefore there will be an increase in the number of subscribers who use the functionality more than dedicated apps on the Mobile Websites.
Tags: App Store, Mobile Advertising, Mobile Application, Mobile Downloading, Mobile Industry, Mobile Marketing, mobile web, Smartphone
Posted in Android, Blackberry, Smartphones, Web Advertising, iphone | No Comments »
August 2nd, 2010 by Jack Marsh
After the success of Nike Plus, Nike is enhancing their Mobile App Campaign initiative by launching Nike True City. It comprises of a location-based city guide including a Social Media component covering 6 most fascinating cities of Europe namely London, Paris, Berlin, Milan, Amsterdam, and Barcelona.
Nike True City App has been developed by AKQA. The App enables the users to keep pace with the almost everything that’s happening in these cities. The App provides a wide variety of information ranging from food and drink to Music, Art, Culture, Shopping and Sport. The geo tagged information Appears on the screen with icons on the local map. One also has the option to chose the contents by using the filters and concentrate on the activity of their choice.
On clicking on a chosen item, a tiny window pops up, giving further details of that place along with messages from the provider, snaps, etc. The user can also comment on the location and share it with his friends and family through the Social Networking sites. Special contents can be “unlocked” using the special QR code reader in few locations.
While common users contribute the information “Nike Insiders” also do play a major role. These are nominated workforce in each city who contribute with contents on their places of choice and hidden treasures. Nike claims “these cultural authorities take pride in owning their cities and sharing their knowledge with likeminded Nike lovers.”
The Buzz Filter allows previews of forthcoming events and product launches. This App displays photos of about to be launched products and also the countdown to the launch. It even provides knowledge about the Design and Designer.
Nike is Marketing the launch of Nike True City App through their Website. A video with high quality pictures introducing the App is also worth watching. This is all part of their extensive PR exercise to promote the App.
Tags: Mobile Advertising, Mobile App Campaign, Mobile Application, Mobile Marketing, Nike
Posted in Mobile Advertising, Mobile Application, Mobile Marketing | No Comments »
July 30th, 2010 by Alex De Barnardi
One more Location-based Startup has been started however this one finds itself dissimilar than the most that emulates the one’s already in existence. This one from TechCrunch Disrupt has created one much different from others.
Geotoko, as it is being named is an app created to let businesses operate contests, sweepstakes and various campaigns through the check-in functionality of already available location-based services like Gowalla and Foursquare. Hence instead to trying to redo the whole thing it just aims at adding value to the existing LBS available in the Market.
Geotoko provides a control panel for businesses to build their site for promotional campaigns. The site will combine Check-in and Geolocation input data from Foursquare, Twitter and Gowalla at present for the location of the business together with campaign details or promotions like prizes, freebies, etc. They also plan to add on Facebook, Brightkite, etc in days to come.
For instance a coffee shop can design a campaign to launch a new drink by giving away free coffee to customers who check-in through this app. Geotoko allows the outlet to administer the check-ins and have a common point for hype around the promotion, where everyone checking in can witness others doing so. Businesses can also track the traffic flow of all the locations.
With so many LBS available in the Market businesses are excited but not sure about where to start with. Business “dashboards” are being launched by different LBS providers which facilitate local business and brands to introduce one-of-its kind campaigns however it limits itself to a certain section. Suppose a business creates a campaign based on Foursquare it does not include any one using Gowalla, Yelp, Brightkite and such dozens other LBS.
Accumulating and providing a complete way out for businesses and brands to make us of the LBS ecosystem is a wonderful thought but it would be of use only if implemented effectively. Geotoko looks to have the potential but how far will it succeed will have to be seen in the days to come.
Tags: Check-in, Geotoko, Mobile Advertising, Mobile Application, Mobile geolocation, Mobile Local Services, Mobile Marketing, Social Networking
Posted in Android, Blackberry, Mobile Advertising, Mobile Application, Mobile Marketing, Smartphones, iphone | No Comments »
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