January 26th, 2010 by Helen Straton
If you are interested by image recognition, this article should interest you. It will have a big potential in terms of mobile marketing mixed with actual multi-function smartphones. The problem is that several fundamental technologies are necessary for image recognition and those were under-developed or just do not exist.
With the beginning of its new Goggles application by visual search, several of these barriers fell. The idea of Goggles Google is that a user take a photograph of an object (could be a book, a building, a text or any object) and the application will answers search results related to this object. Take a photograph of a bookpage, for example, and Goggles will return you reviews, contents, links to buy this book and any other information into the Google index relevant with your request.
Several start-ups are already proposed this type of concept, but, here, the difference is that Google has got an enormous index and that will be the fundamental point to start successfully the image recognition system.
Tags: Goggles Google, Image Recognition, Mobile Advertising
Posted in Mobile Advertising, Mobile Marketing, Smartphones, Web Advertising | No Comments »
January 25th, 2010 by Alex De Barnardi
After years of abrupt denials and rumors, the first Android smartphone from Dell’s Mini 3 lineup will shortly be introduced in the coming first half of 2010.
Entering into an exclusive distribution agreement with AT&T, the Mini 3 smartphones is likely to provide various touch-screen capabilities of iPhone and will be equipped with Google’s Android mobile operating system.
With google’s own Nexus One phone dropping this past week, it seems that they have opted it as the right time for intense marketing. Rumours are there that by the end of this year the irresistible Apple iPhone will be dramatically replaced by the Android equipped smartphones.
Tags: Android, Dell Android, iphone, Mobile Marketing
Posted in Android, Mobile Application, Mobile Marketing | No Comments »
January 8th, 2010 by Helen Straton
While the other mobile service providers are moving ahead with mobile advertising, Career being one of the topmost in the industry, is really lagging behind till date. So they have come with a positive move and looking to grab the mobile advertising market.
The platform has been named “Oracle Communications Marketing and Advertising” being aimed at using their customer database. The biggest advantage is that, Carrier can use advertisements to proper market segments, taking consideration of age, usage pattern, gender, location of their customer.
About ‘Oracle communications Marketing and Advertising’:
This is a new application that enables network operators execute targeted mobile advertising campaigns.
Here are the product features:
- Pre-built interfaces and pre-defined templates tailored for a variety of users including advertisers, ad agencies and publishers
- Self-service tools that empower advertisers to create campaigns and monitor their effectiveness, while providing network operators secure control over the use of network resources.
- The ability to both “push” bulk messages to a large number of subscribers and to integrate advertising into “pull” messages – responses to subscriber interactions, such as text message voting for a reality TV show
- Support for advertising delivery via short message service (SMS), multimedia messaging service (MMS) and Wireless Application Protocol (WAP) push
Then again, there are many more plans from both ends, lots of hurdle to be crossed before getting success.
Tags: Mobile Advertising, Mobile Marketing
Posted in Mobile Advertising, Mobile Application, Mobile Marketing | No Comments »
January 7th, 2010 by Helen Straton
Apple’s iPhone has attracted almost 50 percentage of the world’s online mobile traffic share. They have also been able to capture 55 percent of the United States online market within 28 months of their first launch. According to some sources 13 million iPhones have been sold so far in United States. More than 1 million iPhones also have been sold in other countries like Germany, France and UK. On the other hand Android have captured almost 5% of the worldwide mobile operating systems and beat Windows Mobile.
Symbian OS has almost no presence in US among the smart phones. This season Apple and Google is shining and Nokia is continuing to slide in the smart phones. The iPhone 3G launched in 2008 dramatically increased the market share of iPhone in mobile market. In future the experts are expecting more advancement from android and iPhone market share of smart phones. Lets check out what is going to happen in 2010 mobile market.
Tags: iphone, iPhone Application, iPhone Nokia Android, iphone web traffic
Posted in Mobile Application, Smartphones, iphone | No Comments »
January 5th, 2010 by Helen Straton
Next year app store will experience a surge of application and the number of applications can rise by thrice in the next year. Some day ago IDC made this prediction of growth after the completion of the survey on the app store.
In 2008 when the app store was first launched it contains only 552 apps and this November apple app store has announced that it has reached 100,000 mark and this exponential surge will continue in the 2010 too. In 2010 android apps will also increase many times along with notebooks applications. These applications will be going to optimize the performances of these devices.
According to the IDC the application surge of app store is the result of their superior manpower and marketing strategies of the store. This will continue to increase the app store for long. On the other hand android is not going to provide such a lucrative market for the developers as they are frustrated with functionality and complications of the android software. Some developers think that the market place of android is not useful and it is very hard to market and publicize the application. Some android developers are also not satisfied with the return they are getting from the applications.
Tags: apps store update, Mobile Application
Posted in Mobile Application, Smartphones, iphone | No Comments »
