Analysts from Morgan Stanley revealed at the CM Summit in New York that the Mobile Web Advertising is now worth $50 billion in the global Market.
This is much attributed to the exceptional growth of Mobile Web users in the recent past. The rate is much faster than the PC Internet users at the initial stages. As per the presentation, by the end of this year, Smartphones are all set to leave behind Personal Computers in terms of sale figures. This includes both Desktops and Notebooks of around 500 million. This shows that more consumers will be using the Internet through their Mobile than traditional Internet on PC or Notebooks.
86 million consumers have accessed the Internet using iPhone or iPod Touch in the first 11 quarters of its launch till date. NTT DoCoMo, Mobile service provider in Japan registered 31 million consumers for its game-changing i-mode Web service in the first 11 quarters. However, in contrast to these figures only 18 million consumers accessed Netscape during the same period. In the U.S 123 million people accounting for 40% of the population accessed the web using 3G networks while in Japan it is about 99 million users which is around 80% of the population.
In Japan the revenue generated through Mobile ad was $1.031 billion as compared to $333 million in the U.S in the same span of time. This accounted for an expenditure of $11 per consumer for the Advertisers. This actually gives us an idea as to how the Mobile Marketing industry will develop globally. Rakuten Ichiba, Japan’s top e-commerce company experienced a 33% yearly growth in their Mobile revenue as compared to just 15% in desktop revenue.
The Search and LBS Markets provide another huge source of revenue generation. As per the analysts, 48% of the Mobile consumers of the U.S. used Search in April 2010 which is greater than the people accessing Social Networking. Analysts also estimate a global opportunity of around $50 billion in the Internet ad space and beyond doubt Mobile ad would enjoy the lions share in it.