Posts Tagged ‘Smartphone’
Wednesday, August 18th, 2010
More than 70% of the companies, worldwide, who are into manufacturing of Mobile phones are either using it or are in negotiation with Swype to use it. Apple was upset to find that Swype was giving license to different Mobile manufacturers and thus was prompt in dropping the idea to use the technology for their iPhone and iPad. However many feel at a later stage Apple may pay heavily for this decision.
This pioneer touchscreen keyboard input technology will make way for itself in over 10 million smartphones by the end of this year. Swype the manufacturers of this keyboard “swype” are very confident of it.
Users can swipe their fingers across virtual letters which makes typing much easier and faster. The software can detect the words that the user wants and automatically puts in the punctuations and the spaces. The system is very user friendly and can be learnt in no time. The company claims that the speed of typing is actually double through this software.
The credit of inventing this technology from Swype goes to Cliff Kushler who also was responsible for the creation of the predictive text-entry system T9 which has more than 4 billion user all over the world. Much like the T9, the Swype software has also evolved out of the extensive research to design a technology to assist users with disabilities.
Swype seems to have all the potential to not only follow the success of T9 but also cross it. Mike McShee, CEO at Swype informed that all the four major U.S. carries informed that they shall be offering phones with Swype technology by this summer. Presently the software is already being sued on 6 Smartphone models. 14 more models are expected to be added to the list in near future.
Swype has also set its target beyond the millions of Smartphones. Other Mobile devices such as tablets and e-book readers are already in its radar.
Tags: e-books, Mobile Industry, Mobile Technology, Smartphone, Swype Touchscreen Keyboards, T9, tablets
Posted in Mobile Application, Mobile Marketing, Smartphones, iphone | No Comments »
Wednesday, August 4th, 2010
By 2013, the Mobile Web will be the principal means of Mobile Communication. The Mobile App downloads from different App Stores will keep growing and optimise in 2013, as predicted by ABI Research in their latest report. The new “Mobile Application Storefronts” study by ABI Research looks into the roadblocks, summarizes possible way-out and also explains upcoming different distribution channels. Their predictions consist of region wise breakup of total downloads, Market Share percentages and retails value of apps sold in all segments by Smartphone OS.
As per the findings of the research by ABI round about 2.4 billion applications were downloaded from App Stores. It is projected that within 2013 the Smartphone download rate will pick up the pace and will reach near about 7 billion. The Mobile Web is expected to capture the Market then.
“App stores aren’t going away: following the 2013 peak in demand, the number of downloads in 2015 will have decreased only 7 or 8%. But as our use of the Mobile Internet evolves, demand will increasingly shift elsewhere”, said Senior Analyst Mark Beccue. “We see two emerging trends: first, many applications (increasingly built on web standards) will migrate from App Stores to regular Websites, and for some sites you won’t need an app at all. In addition, more and more popular Applications will be preloaded on Mobile devices. Social Networking Apps in particular will be pre-loaded on new products.”
The Apple App Store is projected to remain at the apex of the app segment. However ABI Research also predicts that there will be a slow down turn in the rate of downloads from the different App Stores, following the peak in 2013 which would be more due to a temporary saturation in consumer satisfaction. With each passing day the Mobile Web is becoming more elaborate and refined therefore there will be an increase in the number of subscribers who use the functionality more than dedicated apps on the Mobile Websites.
Tags: App Store, Mobile Advertising, Mobile Application, Mobile Downloading, Mobile Industry, Mobile Marketing, mobile web, Smartphone
Posted in Android, Blackberry, Smartphones, Web Advertising, iphone | No Comments »
Wednesday, June 16th, 2010
Over 4,200 customers were surveyed by Nielsen recently for their latest report on “State of Mobile Apps”. The report revealed that 21% of US wireless subscribers used smartphones till the last quarter of 2009, which is a straight jump of 7% from 14% from 2008.
In the last month 14% of the total phone users downloaded at least one mobile app. One the other hand, Smartphone consumers usually downloaded 22 apps in contrary to mere 10 by users of feature phones. Not to anyone’s shock the iPhone users consumed around 37 apps per device almost the same as for Blackberry, Palm and Windows Mobile users all put together. The figure is even more than the Android consumers, which is very significant. For Blackberry the figure is around 10, for Palm around 14, 13 for Windows Mobile and for Android, it is 22.
However this report is not the be all and end all since it covers a very small sample size. The report also has no mention of Apple’s monopoly in the Mobile App Market. One believes Android is soon going to topple Apple from top and be the leader themselves.
The report stated that Games are the most downloaded apps be it free or not didn’t matter. 65% of the Smartphone users downloaded a Games app in the last 30 days while the figure was 59% for the feature phone users. Amongst the Smartphone users Social Networking was second most favourite download apps. Facebook was a clear favourite at 58%. The Least downloaded apps by iPhone and BlackBerry users was Pandora, while with Android users Google Search and You Tube was the lowest amongst the Smartphone users.
All this and much more were put together by Nielsen in their recently launched “App Playbook” mostly for the Mobile App Developers and Marketing Agencies to know the latest trends and changes in the customer behaviour and act accordingly.
Tags: Mobile Application, Mobile Industry, Mobile Marketing, Mobile Marketshare, Smartphone
Posted in Blackberry, Mobile Application, Mobile Marketing, Smartphones | No Comments »
Monday, March 22nd, 2010
A new location based ads campaigns, “Where Ads”, was introduced by ULocate communication with the help of hyper local Mobile Advertising Network (Source: Mobile Marketer). It was launched to increase the relevance of small business. “Where” is a Mobile Local Search and recommendation service on all major smart phones with millions of users. It was initially built to deliver local ads to the Where audience, and now has been opened to and running on Mobile Services such as Geocade, Jambase, MocoSpace and Superpages.com.
According to Dan Gilmartin, Vice President of Marketing for “Where”, at ULocate Communications in Boston “The often mentioned but rarely realized opportunity in Local is about delivering a local audience into the local merchant in real-time”. One of the industry analysts has said that this opportunity has reached in billions but until now they are remained untouched. “Where” puts the best local information at user’s finger tips with real-time reviews and special offers from local merchants. Now it has opened its platform to more than 100 mobile devices and plays a role of leading application on all major Smartphone platforms and carriers.
Intersection of Mobile & Local
A recent forecast by Canaccord Adams on Mobile Search and Advertising has revealed that its market has exceeded nearly $2.6 billion. In this opportunity location is considered to be the epicenter. A positive attitude of consumer reaction has been recorded in context to relevant ads. Even the click though rates on “Where Ads” have been found 3 times more than other Mobile Ads. They also added that they have aggregated a large volume of ads from a number of third-party companies that have relationships with the local merchants. Further we take the context of the app experience and location of a user and through a series of algorithms to determine the best ad available for that user in that location, to put it more clearly how these system works let see an example.
For example: when a user is out and about and does a search for pizza. Taking their location into consideration, we can deliver ads from local restaurants based on the pizza keyword.
They have even started working on distribution of their application. At last they added that we think that this is a solution that publishers will readily adopt since it improves the application user experience.
Tags: Mobile Ads, Mobile Advertising, Mobile local merchants, Mobile Marketing, Mobile Search Local, Smartphone
Posted in Mobile Advertising, Mobile Marketing, Smartphones | No Comments »
Wednesday, February 24th, 2010
iPhone is N.1 smartphone and LG confirms its position as top traditional phone.
An American consumer search firm, J.D. Power and Associates, just released a consumer satisfaction study where we can see clearly how consumers feel about their own mobile phone.
The users/consumers rated iPhone (from Apple) as the best smartphone and LG as the N.1 traditional mobile phone.
The study used several key factors to measure the level of satisfaction of the consumers with their mobile handsets. In order of importance, the key factors for traditional handsets were first the operation (30%), then the physical design (30%), after that (with 20% of importance degree) the features, next and last factor was the battery function (also 20%). Smartphone key factors were composed by the ease of operation (30%), the operating system (22%), the features (21%), the physical design (18%) and finally the battery function (9%).
From all the smartphone manufacturers, Apple ranked highest with a score of 791 on a 1,000 point scale, with a notable performance in ease of operation, operating system, features and physical design. LG came second with 772 points and Samsung third with an honorable score of 759 points.
Regarding the performance of LG, customers are particularly satisfied (ranking highest in this category) in general wireless with a score of 733, doing very well also in the others factors.
Going through the study, some more interesting facts have been revealed about the consumers behaviour. Smartphone users are receiving and sending an average of 17 emails per day on their phones, and more than 406 of them have totally replaced landline calling with mobile phone calling, while only 28% of traditional phones users have done the same choice. The study shows also that 82% of smartphone owners describe that they regularly use their phone’s personal information management (PIM) capacities, like address books or reminders and to-do lists.
Traditional phone are appreciably cheaper, costing on average $111 less (for the initial purchase) and the service plan would cost an average of $28 per month.
Tags: iphone, mobile Phone, Mobile study, Smartphone
Posted in Mobile Marketing, Smartphones, iphone | No Comments »
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