iPad’s prosperous Entertainment and Advertising have been instrumental in making Amazon convert the widely acknowledged Kindle device into an absolute iPad clone.
Amazon has got into a mass recruitment mode and evolved an extensive collection of new Developers, Engineers and other creative brilliance to explore the feasibility to develop and commence a generation next Kindle. In its report on Amazon, The New York Times revealed. The report also said that the sources within the company who are barred from making public statements confirmed that the representative have been in discussions with various Publishers to examine possibilities of new games for the upcoming version of Kindle.
The future prospect of Amazon’s e-reader was put under a scanner when the launch iPad was declared beginning this year. The high-contrast colour screen, ability to compute, games applications and Web browser made everyone apprehensive about the scope of Amazon’s e-reader in the days to come.
However, Lab 126 of Kindle division at Amazon is gearing up its team to improve the e-reader with almost all the features starting from gaming support to an SDK for the Kindle. It is quite clear that Amazon is preparing itself for a head on with iPad by coming out with a product that’s absolutely similar to the iPad by every means.
Apple’s Chief Executive, Steve Jobs, however conceded that the encouragement to devise iPad was gained from the Kindle. While introducing iPad he had been very categorical and candid about this fact. He also said, “Now Amazon’s done a great job of pioneering this functionality with the Kindle and we’re going to stand on their shoulders and go a bit further.”
It is yet to be seen though when the new Kindle is able to connect to the masses however it is certain that Kindle does need a big makeover to sustain the competition. It’s more a compulsion now than an option.