Posts Tagged ‘Mobile Market’
Monday, May 31st, 2010
Mobile Marketing and Mobile Advertising together is set to have a growth rate of remarkable 40% CAGR (Compound Annual Growth Rate) in the coming 5 years. ABI Research assesses this in their latest report. This would mean a much higher spend than 2009 taking the figure well above the half a billion dollar mark.
ABI’s prophecy is based on numerous aspects which includes the typical growth predictions for Mobile Apps and the Mobile Web. It also takes into account the verity that Mobile Marketing can be far more economical than the traditional Media Marketing. On the contrary with Mobile Marketing one can easily reach greater number of prospects with high quality Mobile content through Smart Mobile device users, the numbers of which are increasing rapidly all the time. The introduction of HTML 5 will facilitate brands to present web-based apps and services targeted to a broader Mobile consumer base.
However, the report also warns of restraining issues like that of fragmentation. Since there are no standardized platforms, networks and web browsers for Mobile devices the Mobile sector is yet remains fragmented. To send various kinds of messages one needs separate campaign formats, which does not help the cause at all. The Mobile ad budgetary constraints, limited high end device users and low knowhow are also key factors that might contribute as a road block to the rapid growth rate estimated.
Neil Strother, Mobile Marketing strategies practice Director at ABI Research recommended few simple things to the Industry. He suggested Advertisers to set up objectives, understand the customers’ Mobile behaviour, develop an effective Mobile Plan, select the appropriate tools and evaluate the results constantly.
Another report suggests that by 2014 the Mobile Market of retail would cross over to $12 million with the Mobile Brands spending over three times by 2013. Right now shopping by mobile itself provides an $8billion prospect for Mobile Advertising and coupons.
Tags: HTML 5, Mobile ad budget, Mobile Advertising, Mobile Industry, Mobile Market, Mobile Marketing
Posted in Mobile Advertising, Mobile Marketing, Smartphones, Web Advertising | No Comments »
Wednesday, May 12th, 2010
Consumers are getting used to and utilizing Mobile Advertising more than ever. Though it is a global phenomenon, it is most evident in the U.K. A recent report shows that the Mobile Advertising Market has expanded by 32% in 2009 itself.
PricewaterhouseCoopers (PwC) and Internet Advertising Bureau conducted a joint research and the results show that the expenditure on mobile ad has been around £37.6 million, which is much more than what was expected last year. Entertainment & Media and Telecom Brands were the leaders in Advertising through Mobile Phones.
In spite of the recession and its effect which forced most of the companies to curtail their spend in conventional Marketing, the Mobile Medium had a faster growth rate than was estimated. This was mostly because of its ability to hit the right target group, promptness and value for money. Paid-search and display had an exceptional performance as Mobile-ad formats. The research showed that Mobile Search had a growth of 41% to a never achieved £20.2 million making the Market share 54% as compared to 50% in 2008. The Mobile Sisplay including banners, text links, etc also shot up to £17.4 million, a growth of 24%, taking the Market share to 46%.
Some of the crucial initiatives and understandings of the research were:
- The Mobile Internet usage every month has shot up by 21% in 2009. There are around 18.9 million such Mobile Handsets.
- Consumers are spending an average of 32 minutes a day for surfing on a Mobile which accounts for about 23% of the time spent on a Mobile Device.
- Growth of 70% is noticed in Smartphone usage in UK which is faster than in Europe.
- In 2009 there is a jump of 113% in Unlimited Data Plans (unlimited Internet access).
“While Market conditions saw many Advertisers reduce their investment and testing on Mobile, these findings paint a positive picture of a compelling new Advertising Medium. Mobile is an effective, highly targeted and complementary Advertising Channel. Signs are that 2010 will be important year as confidence and budgets increase,” said Jon Mew, Head of Mobile at the Internet Advertising Bureau.
Tags: Mobile Advertising, Mobile Market
Posted in Mobile Advertising, Mobile Marketing, Smartphones | No Comments »
Saturday, February 13th, 2010
In today’s fast moving world, the concept of putting ads on newspapers is on rapid decline for most big advertisers. Few people these days even bother checking out the classifieds sections on the newspaper. Placing ads in television channels to be shown in between shows is a good alternative, but its high cost may offset the benefits at times. This is where mobile advertising steps in to bridge the gap between exposure and affordability for the advertiser’s promotional campaigns. Various forms of advertising is possible through mobile phone networks such as SMS, MMS or application and games
Mobile advertising is steadily gaining popularity among advertisers. The immense circulation of ads through mobile phones is providing enough exposure of the ads to satisfy advertisers and provide them with good value for their investment in promotions. In the coming years the popularity of this medium is expected to go even higher. Even the E-marketer and paidcontent.org released a study that states mobile ads do a lot better then ad placed on other media sites like Facebook, Google, television, etc. There has been a lot of bad news about advertising in the last while and this study has been a sigh of relieve for many internet marketers making money online. A new area to pioneer usually leads to good results.
Though there is no proof of any online purchase made with the help of mobile phone and this of course still leaves some online money makers in a bit of a debate, but the click through rates still may help you make a decision if mobile ads are the way to go. One thing found was that users who clicked on mobile ads stayed on the directed site longer than the average web user. Here are some of the statistics that may be of some great info:
As per bi-annual Advertising Report by Nielsen mobile, a service of the Nielsen Company.
23% of all U.S. mobile subscribers say they have been exposed to advertising on their phones in the past 30 days.
32% data users said they are open to mobile advertising if it lowers their overall bill.
14% said they are already open to mobile advertising so long as it is relevant to their interests.
This obvious dominance is a leading cause in an influx in online mobile marketing and many internet marketers are now beginning to take advantage of this new market and new source of web traffic.
Tags: Mobile Advertising, Mobile Market, Nielsen Mobile
Posted in Mobile Advertising, Mobile Marketing, Web Advertising | No Comments »
Friday, February 12th, 2010
The mobile industry has been characterized by a constant expansion and change ever since the very first mobile calls were placed. Market players should accustom to change as a possibility to create growth and achieve competitive advantages. However the mobile industry has now reached a point where a number of very important market changes are accumulating, something that is making even experienced industry leaders admit that they are having great difficulty remembering anything suggestive of this situation and how they therefore should proceed.
The great economic downturn of European mobile industry is one of the best examples, which explains the situation. Anyway now it has shown signs of recovery. The analyst firm said that the mobile industry was at a turning point prior to the recession, due largely to rapid changes in mobile devices from offering just calls and text messages to providing a host of data-related services and applications. This shift created the need for new revenue sources, and a redefinition of the market exacerbated by the financial impact of the downturn.
“Valuable business opportunities would come from market players’ collaboration,” said Saverio Romeo, industry analyst at Frost & Sullivan.
Now each and every market players should concentrate in value addition such as innovation of new techniques and collaboration. These market trend will forced them to totally re-evaluate and adapt new business trend, if they want to remain in business in the future.
“However, the future landscape of the mobile market needs to evolve further in several directions. The next mobile experience is not just communication; it is a combination of entertainment, convergence, communication and applications in vertical markets.”
In other words the mobile industry leaders know that the industry is moving in a completely new direction – but the many changes that are difficult to define mean that the top management is having difficulty working out in precisely which direction the industry is actually moving! And if the market players are having difficulty being specific about the changes and view them as problems, it becomes much more difficult to exploit the coming changes to create a competitive advantage.
Tags: Innovation in Mobile, Mobile Industry, Mobile Market, New Mobile Business Trend
Posted in Mobile Marketing, Smartphones | No Comments »
Friday, February 12th, 2010
Mobile advertising is greatly taking place in the whole world whereas Europe and Asia more exposed to it.
With mobile advertising gaining more market more and more innovations are taking place pertaining to mobile industry so that it can become more powerful advertising tool for the businessmen and help their business to grow.
Asian and European People have gained upper hand in mobile advertising. They are on the verge of using more advanced innovative tactics in mobile advertising.
Mobile Innovators in Europe and Asia
Vice President and head of Nokia Interactive Advertising Michael Baker says, “The space for mobile won’t be set in the U.S.” “It’s a global medium that’s different from all other channels. It has cost effective and usually the centerpiece of a strategy. (That’s) very different from what’s going on in the U.S., which is mini-banner ads,” he adds further.
Mobile, a Different Outlook than the Web
“You have to be more creative and thoughtful at the same time while bringing web applications,” says Maruca. He sees that there is a perception that mobile is just like the web, and if you can do it on the web, you can do it on mobile, which has narrow real estate.”
There are lot of applications installed in mobile for easy access and quick information. This expose us to vast areas helping people in various areas. These mobile applications are also used for mobile advertising which is dramatically taking up the market.
Mobile advertising is challenging as the user has a different experience, as the handset is not a smaller TV or PC. It is not a replacement for TV or PC but for marketers it is a new media providing excellent new age advertising medium. The innovative mobile advertising will surely provide excellent opportunity to marketers to grow their business.
Tags: Innovation Mobile Advertising, Mobile Application, Mobile Market, Nokia
Posted in Mobile Advertising, Mobile Marketing | No Comments »
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