Posts Tagged ‘Mobile Industry’
Wednesday, August 18th, 2010
More than 70% of the companies, worldwide, who are into manufacturing of Mobile phones are either using it or are in negotiation with Swype to use it. Apple was upset to find that Swype was giving license to different Mobile manufacturers and thus was prompt in dropping the idea to use the technology for their iPhone and iPad. However many feel at a later stage Apple may pay heavily for this decision.
This pioneer touchscreen keyboard input technology will make way for itself in over 10 million smartphones by the end of this year. Swype the manufacturers of this keyboard “swype” are very confident of it.
Users can swipe their fingers across virtual letters which makes typing much easier and faster. The software can detect the words that the user wants and automatically puts in the punctuations and the spaces. The system is very user friendly and can be learnt in no time. The company claims that the speed of typing is actually double through this software.
The credit of inventing this technology from Swype goes to Cliff Kushler who also was responsible for the creation of the predictive text-entry system T9 which has more than 4 billion user all over the world. Much like the T9, the Swype software has also evolved out of the extensive research to design a technology to assist users with disabilities.
Swype seems to have all the potential to not only follow the success of T9 but also cross it. Mike McShee, CEO at Swype informed that all the four major U.S. carries informed that they shall be offering phones with Swype technology by this summer. Presently the software is already being sued on 6 Smartphone models. 14 more models are expected to be added to the list in near future.
Swype has also set its target beyond the millions of Smartphones. Other Mobile devices such as tablets and e-book readers are already in its radar.
Tags: e-books, Mobile Industry, Mobile Technology, Smartphone, Swype Touchscreen Keyboards, T9, tablets
Posted in Mobile Application, Mobile Marketing, Smartphones, iphone | No Comments »
Wednesday, August 4th, 2010
By 2013, the Mobile Web will be the principal means of Mobile Communication. The Mobile App downloads from different App Stores will keep growing and optimise in 2013, as predicted by ABI Research in their latest report. The new “Mobile Application Storefronts” study by ABI Research looks into the roadblocks, summarizes possible way-out and also explains upcoming different distribution channels. Their predictions consist of region wise breakup of total downloads, Market Share percentages and retails value of apps sold in all segments by Smartphone OS.
As per the findings of the research by ABI round about 2.4 billion applications were downloaded from App Stores. It is projected that within 2013 the Smartphone download rate will pick up the pace and will reach near about 7 billion. The Mobile Web is expected to capture the Market then.
“App stores aren’t going away: following the 2013 peak in demand, the number of downloads in 2015 will have decreased only 7 or 8%. But as our use of the Mobile Internet evolves, demand will increasingly shift elsewhere”, said Senior Analyst Mark Beccue. “We see two emerging trends: first, many applications (increasingly built on web standards) will migrate from App Stores to regular Websites, and for some sites you won’t need an app at all. In addition, more and more popular Applications will be preloaded on Mobile devices. Social Networking Apps in particular will be pre-loaded on new products.”
The Apple App Store is projected to remain at the apex of the app segment. However ABI Research also predicts that there will be a slow down turn in the rate of downloads from the different App Stores, following the peak in 2013 which would be more due to a temporary saturation in consumer satisfaction. With each passing day the Mobile Web is becoming more elaborate and refined therefore there will be an increase in the number of subscribers who use the functionality more than dedicated apps on the Mobile Websites.
Tags: App Store, Mobile Advertising, Mobile Application, Mobile Downloading, Mobile Industry, Mobile Marketing, mobile web, Smartphone
Posted in Android, Blackberry, Smartphones, Web Advertising, iphone | No Comments »
Friday, July 16th, 2010
It’s a great chance for 1 Billion consumers to enrol themselves in the campaign 1GOAL: Education for All. Mobile Operators from all across the world have join hands to launch the Largest Mobile Campaign ever and for such a noble cause.
Footballers, fans, charities, corporations and individuals are made to converge on a common platform, the 1GOAL, for a common motivation of providing Education to everyone globally.
Federation of International Football Associations (FIFA) and the football fraternity have got together to launch 1GOAL: Education for all campaign as an integral mission of the 2010 World Cup. It aspires to muster support to ensure world leader’s keep up to their pledge taken within the UN Millennium Development Goals in 2000.
People would need to sign up a petition which shall be handed over to the world leaders at a summit on Education by the end of this year. The petition would earnestly request and push them to make more provisions for Education in their respective countries.
The Co-founder and Co-Chair of 1GOAL is the Queen of Jordan. “Teaming up with the Mobile Phone industry, 1GOAL can now reach over a billion people worldwide, making it the largest, cause-related campaign in history. This is our moment to shine; we can bring millions of children in from the shadows of ignorance, and light up their lives with the legacy of Education,” says Her Majesty Queen Raina of Jordan.
Nokia and Samsung together with the Mobile Operators such as Telefonica Group, AT&T Wireless, Bharti-Airtel, SK Telecom, Zain Group, etc are being synchronized by GSMA. The operators are going to send across MT SMS at no cost to educate the user about the campaign. By simply answering in a “YES”, the consumer shall ensure his support to the cause or by visiting the mobile site (1goal.mobi) or by just sending an email.
César Alierta, Chairman and CEO of Telefonica, said: “Education is critical to the physical and psychological development of our future generations and Telefonica is 100% committed to preserving this most fundamental of human rights.”
Tags: 1GOAL: EDUCATION FOR ALL, Charity, Mobile Campaign, Mobile Industry, Mobile Marketing, Mobile Operators
Posted in Media Agency, Mobile Advertising, Mobile Marketing | No Comments »
Wednesday, June 16th, 2010
Over 4,200 customers were surveyed by Nielsen recently for their latest report on “State of Mobile Apps”. The report revealed that 21% of US wireless subscribers used smartphones till the last quarter of 2009, which is a straight jump of 7% from 14% from 2008.
In the last month 14% of the total phone users downloaded at least one mobile app. One the other hand, Smartphone consumers usually downloaded 22 apps in contrary to mere 10 by users of feature phones. Not to anyone’s shock the iPhone users consumed around 37 apps per device almost the same as for Blackberry, Palm and Windows Mobile users all put together. The figure is even more than the Android consumers, which is very significant. For Blackberry the figure is around 10, for Palm around 14, 13 for Windows Mobile and for Android, it is 22.
However this report is not the be all and end all since it covers a very small sample size. The report also has no mention of Apple’s monopoly in the Mobile App Market. One believes Android is soon going to topple Apple from top and be the leader themselves.
The report stated that Games are the most downloaded apps be it free or not didn’t matter. 65% of the Smartphone users downloaded a Games app in the last 30 days while the figure was 59% for the feature phone users. Amongst the Smartphone users Social Networking was second most favourite download apps. Facebook was a clear favourite at 58%. The Least downloaded apps by iPhone and BlackBerry users was Pandora, while with Android users Google Search and You Tube was the lowest amongst the Smartphone users.
All this and much more were put together by Nielsen in their recently launched “App Playbook” mostly for the Mobile App Developers and Marketing Agencies to know the latest trends and changes in the customer behaviour and act accordingly.
Tags: Mobile Application, Mobile Industry, Mobile Marketing, Mobile Marketshare, Smartphone
Posted in Blackberry, Mobile Application, Mobile Marketing, Smartphones | No Comments »
Wednesday, June 9th, 2010
As compared to 21% in 2008, 27% of the Mobile phone consumers have hit a Mobile Ad Banner or Text link, while surfing the Mobile Web. A survey was conducted by ABI Research amongst a little over one thousand users. This was revealed by ABI Research last week in their publication on the most recent US Consumer Survey for Mobile Marketing conducted by them. So there is a substantial increase of 6% in a year’s time.
It is also remarkable to find that the usage of Mobile Web has gone up considerably. The number of Mobile phone users visiting the Mobile Web no less than once a day has moved up to 28%. The jump is from 16% as recorded in the last survey. The users were made secured to use the Mobile Web for transactions however almost 76% of them confessed that they were apprehensive about it. A rise of 5% from the 71% recorded previously.
The excitement and acceptance of getting promotions like coupons and discounts on the Mobile phone also showed a significant jump. Last survey showed that just 36% users accepted such promotions on their Mobile phones however the figure this time has touched 45%. This goes to show that the uneasiness over receiving such promotional messages on Mobile phones is fast wearing away.
Neil Strother, Practice Director for Mobile Marketing Strategies at ABI Research mentioned, “More people are accessing Websites through their Mobile phones today than 14 months ago, and clicking on ads is becoming more commonplace. This trend is a positive one for Marketers and Advertisers, and should give them greater confidence in their Mobile efforts, knowing that well-targeted offerings can find traction among consumers.”
The growing Smartphone users are a subject to immense interest for the Mobile Marketers with more and more users opening up to Mobile Apps, ads and usage of Mobile Web. Such research conducted by ABI Research is of prime importance to them.
Tags: Mobile Ad Banners, Mobile Advertising, Mobile Industry, Mobile Marketing
Posted in Mobile Advertising, Mobile Application, Mobile Marketing, Smartphones | 1 Comment »
|
|
