IBM has synergised location awareness, Augmented Reality and Twitter feeds to deliver the only of its kind categorized function to assist fans cherish the Wimbledon better.
Spectators are often found lost at Wimbledon with so many tennis courts and matches taking place all at a time. With so many restaurants, hospitality sections and not to forget the huge crowd, it really is a task to follow the events in Wimbledon. Having sponsored Wimbledon for close to 20years, facilitating with instant scores and stats for both on court use and circulation all across the world through web, IBM, decided to take the next step forward.
Collaborating with OgilvyOne London, XS2TheWorld and Mobilizy, IBM developed two exciting Mobile Apps for the fans of Wimbledon. The Seet Twitter Aggregator is a user friendly Java app, easily downloadable, assisting fans with bunch of information including feeds from press and players. All is done through a single channel customisable to the need of the fan. The other app is The Seer Android Beta. This presented information regarding noticeable happenings in the event. From tennis courts, restaurants to transport, it provided all. Designed for Android G1 or G2 phone using the GPS locator and compass of G1, it gave a new and only of its kind experience to the fans.
For a dynamic and appealing look the Seer app was enriched with various other characteristics. Features such ‘Radar’ providing real time position of a person and its surrounding places of significance gave it a different meaning all together.
Rob McCowen, Marketing Director at The All England Lawn Tennis Club, said “I can see the incredible potential here to change the way people will engage with major sporting and other events both now and in the future, as the applications help address common challenges such as getting lost, encountering queues or momentarily missing some of the action.”