Posts Tagged ‘mobile couponing’

Men’s Wearhouse tries to catch teenagers by their Mobiles

Wednesday, July 7th, 2010

Men’s Wearhouse a retailer of men’s apparel with more than 1,259 stores nationwide goes Mobile. In an initiative to engage teens for prom through their Prom Rep program, the company is letting teen’s text in from their Mobile for a chance to win a free tuxedo or a $100 Visa gift card.

The company’s aim is to target most of the Online Channels and websites that teens use understanding the fact that they are heavy Mobile and texting users. Hence, they expanded their program to advertise on those Apps that teens use to text each other. As bonus representatives get 10% off of their tuxedo rentals for every friend who rents with Men’s Wearhouse and with 10 such referrals they earn themselves a free tuxedo. Female representatives who earn a tuxedo rental can either give it to a friend or get a $100 Visa gift card. On reaching 20 or more referrals they are eligible for cash incentives.

Unlike in 2009 when participants had to visit the store, this time prom representatives have more Social and Online tools available to promote the offer among peers. They have the option to use Facebook, Twitter, MySpace and SMS message to share their promotion.

Representative can register themselves in-store. Each will receive a unique prom representative ID to gain access to a personal home page, where they can track their stats and promote themselves to friends.

For promoting its programs Men’s Wearhouse has placed several Mobile Banners in various Mobile-optimised sites, including MySpace. Furthermore, they have added a new contest to its promotion, where consumers who rent a tuxedo will be entered for a chance to win all-new Chevy Camaro Coupe 2SS. However except for the prom representatives who are automatically entered into the drawing everytime they get a tuxedo referral – up to 50 times, there is a one-entry limit.

Men’s Wearhouse plans to enhave the Mobile tactics based on the experience of this year campaign. This not only brings a smile to the teens but also to the Mobile Apps Developers. Such initiatives would only mean more business opportunity for such Developers.

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Posted in Mobile Advertising, Mobile Marketing, Web Advertising | No Comments »

Festival organizers use Mobile ticketing for boosting their revenues

Friday, April 23rd, 2010

If you are planning to your favourite concert, getting valid tickets should no more be a worry. Trinity Mobile through its mobile platform makes the ticketing process simple, minimizing fraud which is driving the British Festival organizers to use the platform (source: Mobile Commerce Daily).

Trinity’s Easy ticket technology is now being used by Events across Britain to facilitate concertgoers receives tickets on their mobile phones without having to drive distances and wait in long queues. Even more it considerably negates the possibility of a fraud. For the festival organizers it provided them an opportunity to promote future events to fans from the consumer data gathered through the exercise.

When a customer finished the purchase process from a WAP site or a Website the tickets are created immediately. He just needs to download the ticket software and can set up, design and manage on all aspects of his ticket campaign.

Trinity is a company specialized in ticketing, couponing and Marketing through the Mobile Channel. Today, 100 of Europe’s retailers, airlines, rail and bus companies and many other avail their services.

Consumers get the option of paying through their credit or debit cards. Once they are registered they just need to use their PIN and CV2 number for future transactions. Once verified the tickets are issued. Ticket-buyers just need to carry their mobile tickets to the event where the same is validated at the door by scanning their handsets.

The Detonate Indoor Music Festival at Stealth and Nottingham expected to attract more than 50,000 fans across Europe and the world shall be using Trinity Mobile’s services. Trinity will also handle the ticketing process for other large festivals such as Nottingham University’s planned October 2010 festival.

The West Fest in 2009 in Somerset was the biggest festival handles by them till date. Of the 12,500 tickets sold 80% were mobile tickets through the Trinity system. The silver lining to the whole exercise was zero bogus tickets via mobile handsets.

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Posted in Mobile Marketing, Smartphones | No Comments »

Target first national retailer in the USA to offer a scannable Mobile Coupon Program

Friday, March 12th, 2010

The Retail giant Target has launched a nationwide mobile couponing program that lets consumers redeem discount offers by scanning a 2D bar code at the point of sale. They claim this program to be the first of its kind that is available across the entire United States, further they added that this program will definitely prove a great success for their brand. A recent research on usage of mobile device has declared that customers nowadays rely more and more on mobile device. This program will definitely prove more convenient as customers can get on the go mobile solutions. After the launch of these program Target become the first national retailer to offer a scannable mobile coupon program that allows guests to receive exclusive offers directly on their mobile phones.

Mobile bar code coupon program are made available on any mobile phone with a web browser that has access to text messaging and data.  At present no application is available for the same program. Once the consumer enters the program then they receive a text message with a link to a mobile web page that contains multiple offers, all accessible through a single bar code. Old program gets expired after their listed date and new offers are sent each month once the old one gets expired.

Looking to the success of Target many other retailers have started to test mobile bar code coupons, though no one other than Target has rolled out the program nationwide. Mobile coupons let retail reach their customer segments that are inclined to use permission-based, interactive channels, like mobile, versus traditional vehicles like newspaper and direct mail. One of the best parts of mobile is that they provide convenience to shoppers as they can have their coupons with them when they need them. Now they don’t have to carry paper. Since the mobile is a digital and interactive medium more relevant target is possible. Further location based targeting will increase the relevancy of the program. Looking to all these it is very much clear that there is a wide scope for such programs.

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Posted in Mobile Marketing | No Comments »