Posts Tagged ‘Mobile Campaign’

1GOAL: Education for All, largest Mobile Campaign ever with over 1 Billion consumers worldwide

Friday, July 16th, 2010

It’s a great chance for 1 Billion consumers to enrol themselves in the campaign 1GOAL: Education for All. Mobile Operators from all across the world have join hands to launch the Largest Mobile Campaign ever and for such a noble cause.

Footballers, fans, charities, corporations and individuals are made to converge on a common platform, the 1GOAL,  for a common motivation of providing Education to everyone globally.

Federation of International Football Associations (FIFA) and the football fraternity have got together to launch 1GOAL: Education for all campaign as an integral mission of the 2010 World Cup. It aspires to muster support to ensure world leader’s keep up to their pledge taken within the UN Millennium Development Goals in 2000.

People would need to sign up a petition which shall be handed over to the world leaders at a summit on Education by the end of this year. The petition would earnestly request and push them to make more provisions for Education in their respective countries.

The Co-founder and Co-Chair of 1GOAL is the Queen of Jordan. “Teaming up with the Mobile Phone industry, 1GOAL can now reach over a billion people worldwide, making it the largest, cause-related campaign in history. This is our moment to shine; we can bring millions of children in from the shadows of ignorance, and light up their lives with the legacy of Education,” says Her Majesty Queen Raina of Jordan.

Nokia and Samsung together with the Mobile Operators such as Telefonica Group, AT&T Wireless, Bharti-Airtel, SK Telecom, Zain Group, etc are being synchronized by GSMA. The operators are going to send across MT SMS at no cost to educate the user about the campaign. By simply answering in a “YES”, the consumer shall ensure his support to the cause or by visiting the mobile site (1goal.mobi) or by just sending an email.

César Alierta, Chairman and CEO of Telefonica, said: “Education is critical to the physical and psychological development of our future generations and Telefonica is 100% committed to preserving this most fundamental of human rights.”

Tags: , , , , ,
Posted in Media Agency, Mobile Advertising, Mobile Marketing | No Comments »

For the last Superbowl, Shazam & Dockers make TV a “Clickable” & Interactive Media

Wednesday, July 14th, 2010

Shazam and Dockers have come together to launch a unique ad at the time of the US Superbowl game to engage their consumers. User can tag the music in the ad with the use of Shazam which would enable them to gain admission to the specially engineered Mobile Website of the product.

“Wear the Pants” is the new mammoth Ad Campaign floated by Dockers to reintroduce their khaki pants segment using mediums such as TV, Radio, Print, Online, etc. Jim Calhoun, President for the Dockers Brand at Levis Strauss in San Francisco stated, “There’s an opportunity to introduce the khaki category in a big way to a younger consumer, a 25-to-35-year-old who wants to act, feel and look like a grown-up. As they say, a crisis in a recession is a terrible thing to waste.”

The main attraction of the campaign shall be the pioneering TV ad to commence from February at the time of US Superbowl game. In the last 8 years, this is the only instance when Dockers ran an ad campaign during the Superbowl. This goes to show the significance of this relaunch.

An extraordinary soundtrack motivated by the song “I wear no Pants” by the Poxy Boggards has been inducted in the ad. Viewers can use Shazam while watching the ad and tag the song. They are provided admittance to a specially built website customised exclusively for this campaign. Music definitely acts as a binding agent for customers to communicate with a marketing memo. This idea is quite as same as the 2-D barcodes or image recognition in print ads or clickable outdoor ads.

Andrew Fisher, CEO of Shazam, said “Consumers are increasingly looking to connect with the brands they love on a richer, more emotional level, and our world-first partnership with Dockers is a clear and unique example of how that engagement can be achieved.”

The San Francisco office of Draft/FCB is responsible for the “Wear the Pants™” campaign and Television spots. Shazam is a result of the collaboration between Ignition Factory which is a media specialty division of OMD, a media buying agency.

Tags: , , , , ,
Posted in Mobile Advertising, Mobile Marketing | No Comments »

Mocapay becomes a Mobile Marketing Provider by New York State Restaurant Association

Wednesday, June 2nd, 2010

Mocapay has been inducted as the official Mobile Marketing Provider by New York State Restaurant Association. This comes as a huge bonus to Mocapay to be associated with one of the largest Restaurant Association in the U.S.

Mocapay provides an only of its kind Mobile Platform for embedded Marketing Engine. The New York State Restaurant Association will be exploiting it to create and apportion Marketing Campaigns specific to the city of New York. It shall also use it to notify members regarding relevant legislative issues, industry news, seminar and event updates along with supplementary news.

Comprehensive Campaign analytics with complete improvisation of Campaigns and promotions as per the organisation’s needs with the help of a specific dashboard tailor made for them. The tools offered in the dashboard shall allow New York State Restaurants Association to develop focused Campaigns and administer feedbacks instantaneously. This would enable them to keep an eye on the success of the specific Campaigns.

The most significant aspect of this alliance between New York State Restaurant Association and Mocapay, is the later’s competence to offer the most unique Mobile Solution that allows a safe and original payment solution. Mocapay provides a complete Solution through this Mobile Platform to business houses of closed-loop loyalty, private-label credit and gits along with financial institutions which provides open-looped prepaid, debit and credit.

Andrew Rigies, Director of Operations at  Greater New York City Chapters, New York State Restaurants Association stated, “Mobile is becoming one of the restaurant industry’s more effective tools to communicate with customers and drive traffic to restaurants. Our relationship with Mocapay reinforces the trend the Industry is seeing regarding the need to adopt and integrate Mobile Technologies including Mobile Marketing Campaigns to support customer acquisition and retention.”

The New York State Restaurant Association is existing for over 75 years now and has its members from across various functions of the industry spread all over the state. The 80,000 plus members come from various segments such as Caterers, College and University Foodservice Providers, Contract Feeders, Country Clubs, Franchised Restaurants, Independent Restaurants, Purveyors, Post-Secondary Students Majoring in Foodservice or Hospitality Management.

Tags: , , , , , ,
Posted in Mobile Advertising, Mobile Marketing | No Comments »

Adidas Mobile Campaign through an iPhone App for the 2009 London Marathon

Friday, May 28th, 2010

Using the Advanced Mobile Technology, Adidas decided to keep the runners and the followers remain linked to each other all through the 2009 London Marathon. The decision was taken as a part of their initiative to promote the sponsors of the event.

The spectators were given a chance to stay connected with their favourite runners through the Mobile Marathon Tracker and Personalized Runner Messages apps. This actually resolved the big concern as to how the 30,000 odd runners can stay connected with their friends and fan base during the race. From sending messages to boost their confidence to locating the right place in the crowd the fans can do it all now.

Adidas made all these possible by collaborating with Carat and Marvellous, which presented two pioneering location aware Mobile services. To know the runner’s location the user just got to visit the WAP site and feed the race number for the athlete they wish to follow. Mobile Marathon Tracker shall give them an update on the whereabouts of the athlete through a mapped location and average speed along with predictions of his finish time. The runners were made to wear shoes having RFID tags and mats were put in place after every 5km to track the runners and calculate their speed, position, etc. Additional information such as weather forecast, travel maps for the course etc were also included in the app.

Personalized Runner Messages enabled the fans to post exclusive messages to boost up moral of the athletes while they were running. Such message definitely helped them keep going for such long hours of running. Massive video screens were installed at strategic points close to the race and chosen messages were displayed on it by Adidas. Since the location of each athlete was known, messages intended for a particular runner was quickly displayed on screen nearest to him while running.

500,000 people used Mobile Tracker app with 5250 exclusive messages witnessed by over 35,000 runners. This meant 10% of the runners were tracked and more or less 17 searches per tracked athlete were done during the event.

Tags: , , , , , ,
Posted in Mobile Advertising, Mobile Application, Mobile Marketing, iphone | No Comments »