Posts Tagged ‘Mobile adversiting’

Mobile Business: Good News – Great deals

Wednesday, March 3rd, 2010

Speed is the alternative of life. With the high-rising technology innovation, communication has become fast-paced and easier. And with the strong presence of 3G technology, growth in wireless communication has become a commonality across the globe. 3G mobile phones are the latest in the line to enable you to access faster global mobility. 3G system has made our lifestyle a lot more comfortable and exciting. The good news for mobile users is that now 3G has been uploaded in all the latest handsets from the leading manufacturers including Sony Ericsson, Samsung, LG, Nokia and Motorola. In addition, a new technology called HSDPA has been upgraded with the 3G system which works faster than 3G. The latest gadgets are well-equipped with power-packed features, enabling you to communicate and enjoy loads of fun. The 3G-compatible handsets allow you to balance your personal and professional fronts. Enjoy outstanding multimedia messaging services through email client, MMS, Instant messaging, etc. You can edit, send and receive your business files. Or share your photos, videos and music with friends.

The iPhone with 3G is one of the best solution for business mobile users and it has a great device. The following feature has made them one of the best business mobile phone to use, wireless Synchronisation, GPS Maps and Make notes on the run, Add on applications and Wi-Fi. Apart from that, it looks very attractive.

According to the latest research made by Firstpartner, an advisor on telecoms and mobile advertising

Mobile advertising will grow at a CAGR of 50% from 2009 to 2013, with the UK being the strongest market valued at over €200 million by 2013. The most dominant revenue stream will continue to be mobile internet search, which will grow at a CAGR of 55% from 2009 to 2013.

Key to the development of mobile advertising is that operators, agencies and sales houses work more closely together to educate the market about the benefits of mobile advertising. The release by the GSMA, working with the UK’s five operators, of mobile advertising metrics later in 2009 will help give the industry a boost as more brands will be able to see its benefits. Education of the market must not stop if mobile advertising is going to move from being a niche revenue stream into the mainstream.

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Posted in Mobile Advertising, Mobile Application, Smartphones, iphone | No Comments »

A Huge Jump of $ 14 billion by 2011 in Mobile Advertising

Monday, February 8th, 2010

Mobile has become a necessity and thus people have mobiles for their use in every occupation. Taking this as a great opportunity, advertisers are targeting mobiles as their mode of media for advertising their products. The industry has taken it as the best media and using it as their marketing strategy is spending much behind it in order to explore new markets.

The new Strategy Analytics report states that the advertisers are eager to spend $ 1.4 billion on mobile media this year, along with a rise of $ 14.4 billion in the coming year, 2011. Mobile media advertising will account for a fifth of global spending on Internet foresees the Strategy Analytics.

In the past 12 months, it has been noticed that the industry has changed its outlook for mobile advertising spend and are not hesitating to spend even more than the other media. Mobile publishers are looking towards developing advertisement as a revenue stream. Thus, they are rapidly increasing the supply of their advertising inventory.

This report mainly highlights about the present scenario in the advertising world and how mobile compare to other media, is taking up the upper hand in advertising industry. The report also showcases that advertising value chain dynamics and a great opportunity for growth for the emerging mobile media categories, including game download, video on demand and mobile broadcasting.

Mobile advertising is really reshaping ecommerce opening more gateways for market growth. Therefore, presently, marketers are mostly opting for mobile advertising and in the coming years it will surely take up the whole media. Mobile phones have also reached the stage of allowing users to browse and make internet purchases on the move. Companies and advertising providers have recognised the potential for enhanced mobile advertising and set about utilising it.

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Posted in Media Agency, Mobile Advertising, Mobile Marketing, Smartphones | No Comments »

Invest in Mobile Application for your Company’s Growth

Sunday, January 31st, 2010

The consumers are becoming more and more aware of web applications. The year 2010 has also brought advanced web applications. You can see that the internet is no longer restricted to a personal computer and web browser. The net has become accessible everywhere with new mobile gadgets and applications. Many enhancing features such as gaming, camera, contacts, photos albums, chats, email, GPS and many other applications just making life more better.

Apart from this, you can also find various applications at home PCs with highly interactive Nintendo and other games. This is totally changing media entertainment centers. Not only Corporate but also small businesses are incorporating video conferencing technology in their workplaces for easy work and quick access. They are providing their staff with mobile devices so that they can easily contact their customers or send emails for meeting reminders or any other work pertaining o clients.

A survey states that 84% of mobile web users access from home and about 87% of the people own web-enabled mobile devices access the Net each day. With such a huge market of mobile net users, it has become important to develop innovative and effective mobile strategy. When you expand your brand online, it becomes necessary that you add up mobile web applications as your customers are always looking for you on their mobiles.

Developing Your Mobile Plan

Sean Christmann says, “The maximum quantity of users to access an application on their preferred mobile phone will surely develop their business.”

While on the other hand, John Blanco states, “Developing a native-language or platform-specific application (sometimes called ‘native’) offers a better overall user experience and is rather more likely to be adopted by the masses.”

It is important to understand that various mobile users speak different languages. iPhone applications can easily connect to a mobile’s hardware thus allowing to utilize GPS, multi-touch and accelerometer features and display content from internet.

Using these mobile applications for web browsing is a great feature adding up to the growth rate of the business. So, it becomes important for the businesses to add mobile applications to their corporate world and feel the difference.

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Posted in Mobile Advertising, Mobile Application, Smartphones, Web Advertising, iphone | No Comments »