Posts Tagged ‘Mcommerce’

Marvel’s Comics is now available for iPad by virtual newstand

Wednesday, April 21st, 2010

You can now watch all your favourite comic books like Spider-Man, Hulk, and Captain America in your iPad. Thanks to Marvel Entertainment you can now pay comics by comics via iTunes and enjoy them through their recently launched commerce-enable Marvel Comics application for Apple’s iPad in the App store. It provides a user-friendly search engine and various viewing options for iPad owners (Source: Mobile Marketer).

Each of the 500 or more Marvel’s most popular comic books are presented at the highest resolution possible. The feature resembles a newsstand where customers sample their books of choice and then go to their prefer book shop to pay more. The book store locator feature in the app encourages the sales of books through the comic book shop partners. It thus brings world’s greatest comic heroes to a whole new audience.

Marvel Entertainment LLC, is now owned by The Walt Disney Co. They have got so many characters (more than 5,000) with a variety of media over seventy years.

Marvel’s strategy is leverage its franchises with new technologies, like iPad, for increasing their worldwide sellers including feature films, toys, video games, TV cartoons and mobile.

Marvel has grabbed on the opportunity provided by iPad to replicate the experience of reading a print comic through a digital medium for the first time. This gives them the opportunity to reach new readers and customers are able to sample the company’s various stories and characters. New readers have the option to preview first pages from their catalog before buying. They also have a recommendation engine option for “helping” customers to find the right comic for them. ComiXology partnered with Marvel to develop this application.

A comic shop locator to search for the local retailer’s address and phone number to buy Marvel Universe comics physically is also added. The mobile reading experience on the iPad just gets more exciting with the multiple viewing modes. The readers can view the comic book panel-by-panel in a smooth, action-packed progression by just a swipe of their finger.

Individual comics are priced at $1.99 while the Marvel Comics application can be downloaded from the App Store on the iPad, absolutely FREE.

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1M downloads for PayPal’s iPhone app in just 3 weeks

Monday, April 19th, 2010

1 Million Downloads in less than 3 weeks. The transfer of money by PayPal’s iPhone app begins easier and possible without being in the front of a computer.

The Apple App Store launched on March 15 has the ability to split checks, collect money for events, donate to charities and manage PayPal accounts and money transfers. This has boosted PayPal’s mobile transactions nearly 6 times from $25 million in 2008 to $141 million in 2009 (Source: Mobile Marketer).

According an ABI research study, people would spend $119 billion through their mobile by 2015. Relying on the report PayPal announced the new PayPal mobile for iPhone app through Social Media. The iPhone App functions in 15 languages and has a calculator of world currencies. A password is, of course, asked for every mobile transaction. The security level needs to be high as in Internet.

MasterCard, Visa and Discover are also following suite by launching their own mobile payment platforms. Mobile Phones will be the new way for transferring money for customers, but also to check their balance and statements. They just don’t need to wait to access their PC, get worried about internet connectivity, electricity etc., nor do they need to wait for the mail to be delivered. EBay is now the biggest mobile commerce entity with $600 million-worth business done in 2009. With PayPal service members can make financial transaction without showing their financial information.

It has 81 million active accounts in, almost, 200 countries and done in 24 different currencies. That takes it the way to influence how we can pay. The vision is to empower consumers to pay more things through Paypal process from electricity bill to movies tickets from their mobile and be done in couple of clicks.

Ecommerce is now being graduated to Mcommerce and will increase a lot in the next years. One doesn’t need to carry their wallet anymore. With PayPal Mobile for iPhone app, the Mcommerce generation is now a tool to help people do financial transactions being mobile, on the move.

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