MasterCard has come out with its new programme to ensure its payment infrastructure accessible to Developers to facilitate Mobile Payments and other commerce improvisation. MasterCard declared its alliance with 2 different companies to make its “PayPass” a smooth and no interference system for Mobile devices.
Inside Contactless has evolved a NFC-based solution that will be integrated in MasterCard’s PayPass payment Mobile App. These will be in the form of stickers which can be put into Mobile devices to convert them into NFC Credit Cards. CPI Card Group is the start up company that’s facilitating these stickers.
This has made the user friendliness of PayPass with debit and credit card being carried forward to Mobile phones. Bringing together Mobile Payments, NFC and Mobile devices along with the widely available MasterCard PayPass has resulted into a unique and effective solution that will for surely draw more customers towards it than any other solutions that’s being designed from the beginning.
Josh Peirez, MasterCard’s Chief Innovation Officer said, “A big part of the Strategy is to be able to harness the innovation of others in the developer community to really push our business forward.” He added, “You’re seeing quite different ways people are paying for digital goods, but you haven’t really seen that translate into physical goods. It’s still really hard to buy a physical item from your phone.”
The idea of inserting the NFC technology inside a sticker is being very rational. This would make possible any device available in the Market unlike the OEM’s to integrate the technology in new handsets. The progress of manufacturing new NFC-enabled devices has been rather slow, much below expectation however one feels that this alliance would set the pace in the right direction. It would be very fascinating to follow this Development and see what the future outcome of this promising initiative is.
