Posts Tagged ‘iPad’
Monday, July 26th, 2010
PreTesting Group is perhaps the only of its kind company which concentrates on trials of Marketing and Advertising creative in real-life scenarios. A few days back they declared that it has built up a technology to facilitate brands to measure participation of the real-world with advertising on the iPad. By means of “People Reader” their patented technology, PreTesting Group utilises 2 hidden cameras to examine how people read the iPad. It also calculates how much response time is used up on Advertising.
Let’s try and find out the mechanism of this unique concept.
2 mocked-up iPad applications or other iPad implementation having advertising is exhibited to each of the test group participants. It shall be put to the knowledge of the participant that an App Developer is fascinated in his views on the proposed Application. The participant or the responder will now be asked to interact with the app at his own time in order to provide the participants enough time to respond to a few of the general questions about the app features once he has finished the app.
The App will consist of a representative number of Content and Advertisements aimed at the benefits of the consumer. If appropriate a test ad, a competitive ad along with the “filler” ad will feature in each app in days to come to provide the responder/participant can have 2 exposures to the Advertising.
Once completed, the process must determine the overall usefulness of the iPad Advertisement through 5 aspects of Involvement, Recall, Communication, Imagery and Persuasion. It’s an exclusive move towards providing real-world knowledge about how prospective ad-units and methods work on iPad. Whether a handful of consumers are able to point out the potential engagement on the iPad or not and what sort of statistics PreTesting comes out with once they complete a few experiments with the iPad, will be very exciting to observe.
Tags: iPad, Mobile Advertising, Mobile Application, Mobile interactive Advertising, Mobile Marketing, Pretesting
Posted in Mobile Advertising, Mobile Application, Mobile Marketing, iphone | No Comments »
Monday, July 19th, 2010
iPad’s prosperous Entertainment and Advertising have been instrumental in making Amazon convert the widely acknowledged Kindle device into an absolute iPad clone.
Amazon has got into a mass recruitment mode and evolved an extensive collection of new Developers, Engineers and other creative brilliance to explore the feasibility to develop and commence a generation next Kindle. In its report on Amazon, The New York Times revealed. The report also said that the sources within the company who are barred from making public statements confirmed that the representative have been in discussions with various Publishers to examine possibilities of new games for the upcoming version of Kindle.
The future prospect of Amazon’s e-reader was put under a scanner when the launch iPad was declared beginning this year. The high-contrast colour screen, ability to compute, games applications and Web browser made everyone apprehensive about the scope of Amazon’s e-reader in the days to come.
However, Lab 126 of Kindle division at Amazon is gearing up its team to improve the e-reader with almost all the features starting from gaming support to an SDK for the Kindle. It is quite clear that Amazon is preparing itself for a head on with iPad by coming out with a product that’s absolutely similar to the iPad by every means.
Apple’s Chief Executive, Steve Jobs, however conceded that the encouragement to devise iPad was gained from the Kindle. While introducing iPad he had been very categorical and candid about this fact. He also said, “Now Amazon’s done a great job of pioneering this functionality with the Kindle and we’re going to stand on their shoulders and go a bit further.”
It is yet to be seen though when the new Kindle is able to connect to the masses however it is certain that Kindle does need a big makeover to sustain the competition. It’s more a compulsion now than an option.
Tags: e-reader, iPad, Kindle, Mobile Advertising, Mobile Marketing, Mobile Publishers, Mobile Tablet
Posted in Mobile Advertising, Mobile Marketing, iphone | No Comments »
Wednesday, June 30th, 2010
Although there has been a lot of talk and gossip about the launch of Hulu on the iPad, it has not been confirmed ever. However, recent news reports on the basis of some very reliable sources are suggesting that Hulu is all set to offer its content to Apple’s tablet computer.
Hulu is a website developed for watching archived television programmes possessed by News Corp General Electric’s NBC Universal and Walt Disney Co. It is understood that they are on concluding stages of planning to launch a subscription-based service taking Hulu to a different league altogether. Apart from iPad, it is also anticipated that Hulu will be introduced in Microsoft’s Xbox. The movie streaming services of Netflix Inc’s has already made a tremendous mark for itself in Microsoft’s Xbox.
Hulu offers video in Flash Video format. Most of the films and shows are presented in 288p, 360p and 480p. Web syndication services for other websites including AOL, MSN, MySpace, Facebook, Yahoo!, and Comcast’s fancast.com are also provided by Hulu.
Amidst all these speculations it is however not certain as to when would the consumers get their chance to subscribe to Hulu since there is no official declaration whatsoever. However, the desperate Marketing drive has already started on new platforms. According to ABI Research the online video market is getting more and more competitive each passing day. It is projected to reach $16.1 billion in terms of subscription-based and ad-supported services by 2012. So Hulu is not the only player in this segment by any chance. It has very stiff competition from similar apps developed by other companies.
“Many viewers are not going home to watch TV anymore. They’ve already been trained to believe TV is coming to them and demand is growing for this content in different forms and different business models,” says Mike Vorhaus, a Media Consultant told Reuters.
Tags: Hulu, iPad, Mobile Advertising, Mobile Marketing, Mobile Video Streaming
Posted in Mobile Advertising, Mobile Application, Mobile Marketing, iphone | No Comments »
Wednesday, June 23rd, 2010
Bitterness between Apple and Adobe may continue, however with the ever increasing growth in tablet both of these past tech allies are compelled to work in tandem to innovate and evolve new Apps for the iPad.
The Founders of Flash launched their digital viewer technology last week. This would facilitate Publishers of content to introduce the digital editions of their magazine on the iPad platform of Apple. The launch of Wired magazine on the iPad goes to show the brilliance of Adobe’s technology in use.
“Adobe’s work with Wired has resulted in a digital magazine format that creates an immersive experience, allowing a publication’s unique content, look and feel and Advertising to stand out in the digital realm,” says David Burkett, VP and General Manager of Creative Solutions at Adobe. He added, “We aim to make our digital viewer software available to all publishers soon and plan to deliver versions that work across multiple hardware platforms.”
The hard work put in by Adobe in the field of digital content publishing will definitely have long standing contribution in creating electronic publications more meaningful and participative than ever imagined in the past. The Application enables Publishers and Advertisers engage interactive elements such as video, audio, animated infographics, 360° views, and many more along with the visual penetration of print design and intimacy of touch to provide exciting onscreen experiences.
This has also raised the benchmark for digital content providers and also the entertainment factor for the iPad consumers. They would now have the never before felt experience of reading their favourite publications through electronic editions on the iPad. The publishers can now monetize and boost their advertising revenue to increase their profitability by putting across extremely targeted ads on the basis of analytical data.
“If you are already working in InDesign CS5, you’ll be well on your way to producing a beautiful digital version of your publication,” is how David Burkett put it mentioning that it all begins with the layout of InDesign CS5.
Tags: Adobe, Advertisers, digital viewer technology, iPad, Mobile Application, Mobile Content, Mobile Marketing, Publishers
Posted in Mobile Application, Mobile Marketing, iphone | No Comments »
Tuesday, June 15th, 2010
Going by the latest reports in the Wall Street Journal, it is apparent that Sony is all set to take on Apple in the flourishing tablet section. Sony is reported to be aggressively building a “portable device that shares characteristics of netbook computers, e-book readers and hand-held game machines.”
iPad who has been enjoying their sheer dominance in the Market with their monopoly over the table computer segment will be up for a stiff challenge, if Sony succeeds in its ambition. Nobuyuki Oneda, CFO at Sony said that the company “has to develop a device similar to Apple’s iPad tablet computer, because it is a different product category than the company’s existing electronic-book reader.”
He added, “That is a Market we are also very interested in. We are confident we have the skills to create a product. Time-wise we are a little behind the iPad, but it’s a space we would like to be an active player in.” He believes Sony is obligated to its consumers to deal with their rapidly increasing demands.
To quote from the report, “The Japanese electronics giant also has a project under way to develop a portable device that blurs distinctions among a netbook, an e-reader and a PlayStation Portable, or PSP. The device is designed to compete against multifunction products such as Apple’s coming iPad tablet, these people said.”
The core focus will be on the wide array if functionalities which would bring a smile to all from reading a book to playing a game. This has always been a tradition with almost all Sony products. Sony has not committed itself to any time frame for the launch of its tablet computer gadget. However the assumption of the Market is that this development will give a tremendous boost much required for various other consumer electronics manufacturers to pull up their socks and dive into the competition.
This would mean more Applications and Platforms in the offing for consumers as well as the Mobile Marketers to exploit the opportunity and monetize their efforts big time.
Tags: iPad, Mobile Marketing, Mobile Platforms, Sony Tablet
Posted in Mobile Application, Mobile Marketing, iphone | No Comments »
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