Posts Tagged ‘Android’
Friday, July 9th, 2010
Some of the companies in spite of enjoying astronomical accomplishments chose to celebrate its success in anonymity beyond the glare of flash bulbs and cameras. They prefer being away from the focus of mainstream media. Get Jar is one such company however this might no more be the case with the company’s declaration of 1 billion Mobiles Apps download from its “supermarket of Mobile apps”.
Getjar presents itself as the one of its kind independent, multi-platform application store and finds itself just next to Apple’s App Store at the second spot. What differentiates it from the rest is its focus on complete store house of apps for any Mobile phones than just concentrating on one particular platform, or device or Operating System. Opera Mini, Facebook and eBuddy are the most popular downloads as claimed by the company.
Ilja Laurs, CEO of GetJar addressing a gathering said, “We’re delighted to have reached this milestone in Mobile app history. As a team, we’re dedicated to driving the App Market forward through an open approach. We’ve supported over 60,000 apps from developers across all major platforms, including Android, Blackberry, Windows Mobile and Symbian and our open philosophy has been integral to our continued growth and the development within the industry. We’re looking forward to the next billion downloads.”
The judgement that Laurs maintains is very fascinating to note, when he was questioned about their plans to sustain stiff competition for Apple’s App Store, the Android Marketplace and such others apps available in the Market. He replied saying that he “likens his store to a supermarket and the individual app stores are more like boutique delis. Sure, users will go to the boutique places for their specific needs but there will also be a huge audience that wants the variety and simplicity of a supermarket”.
Tags: Android, Blackberry, GetJar, iphone, Mobile Advertising, Mobile Application, Mobile Marketing
Posted in Android, Blackberry, Mobile Application, Mobile Marketing, iphone | No Comments »
Friday, June 25th, 2010
Google is all set to challenge itself and create a new niche for them. They keep creating a new benchmark for themselves all the time.
Google in its latest initiative has got into alliance with Intel and Sony to develop Google TV. It is a brave move to put together its Android software into TVs along with Blu-Ray players, and a Google TV-top box which is better known as a “Buddy Box”. It is beyond doubt that it is an attempt by Google to compete with the Apple TV.
However Apple is not the only competitor that Google TV is posing itself against. There are quite a few competitors apart from Apple. Google’s initiative will in many ways will revolutionise the industries of cable and broadcast television. It is an endeavour that shall redefine the way we watched television thus far. It is going to integrate internet with television in a way that has never been witnessed till date in the digital world.
In their announcement at the launch Google proclaimed, “With Google TV, consumers will now be able to search and watch an expanded universe of Content available from a variety of sources including TV providers, the Web, their personal Content libraries, and Mobile Applications. The Google TV experience is complemented by the ability to watch streaming video from leading content Platforms, including Netflix, Amazon Video OnDemand, and YouTube. Google TV will also have the capability to run apps from the Android Market.”
The advent of Google TV might prove to be a momentous progress not only in the world of Entertainment but also in Advertising. It would provide a challenge to the Content providers and the Mobile Marketers to rise to the occasion and adopt new techniques to cater to the enormous number of consumer using Google TV.
Tags: Android, Google, Google TV, Mobile Advertising, Mobile Application, Mobile Marketers, Mobile Marketing
Posted in Android, Mobile Advertising, Mobile Application, Mobile Marketing | No Comments »
Friday, May 14th, 2010
Layar is all set to monetize their technology through the launch of their new Content Store. Layar is the augmented reality app for iPhone and Android.
Layar concept was given birth by a team led by Raimo van der Klein, Maarten Lens-FitzGerald and Claire Boonstra, who got their inspiration from the Sci-Fi novel Rainbows End by Vernor Vinge in 2006. They started working on the possibilities offered by content layered on top of reality June 16, 2009 they launched the first Layar application with its first five layers.
The Content Store in the app provides the users the chance to purchase and download layers of information enhancing their feeling of the “dual-world”. Extra layers from four content partners are added in the Content Store which is already launched for Android. The intension is to add more such layers in near future. The company assures that users of iPhone will their right to use it very shortly.
What’s the basic concept? The new Content Store from Layar permits the content providers to dole out excess information to assist users of the application in superior quality navigation of the real world. Mouse Reality the makers of $3.45 Disneyland layer is a classic example. This layer is a park guide most friendly to the parents with 2,700 points of Interest comprising of shows, shops, dining options, etc.
Consumers have the option of using Paypal for buying these layers built by third parties in-app. They can also put on more contents for example details of nearest food and beverage, information regarding events and attractions specific to venues, in the process.
60% of the net earnings from sales shall be offered to the Developers and Publishers who utilize the Content Store to trade their data overlays. This would build up a universal feasible business model for Layar and AR. What now needs to be seen is that how the consumers react when it comes to paying for such Contents. For the answer, we just got to leave it on time perhaps.
Tags: Android, augmented reality application, iphone, Mobile Advertising, Mobile Application, Mobile Marketing
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Monday, April 26th, 2010
Operating systems usage is measured by examining the collection of about 160 million unique visitors each month. This measurement is conducted by NetApplications.com. The study shows that the share of iPad is having an average of 0.03% since April 3rd. Although the figure is minute, it is absolutely momentous in contrast to other platforms such as Blackberry that has been into existence for long now. The usage share of Blackberry in March was 0.04% whereas Android recorded the same figure evenly divided between Android 1.5 and 1.6
Thus one can already see iPad giving a run for money to others by these impressive figures particularly in terms of Online usage. It has been reported by NetApplications.com that iPad has by now achieved almost the same usage share as Blackberry and Android in just the first 10 days of its existence in the market.
The study by NetApplications.com shows the demand of the iPad over a very short time frame. The iPhone OS platform including the iPod Touch recorded an Online usage share of 0.06% which is more than 20 times that of the iPad. This clearly suggests that though the numbers are remarkable and striking, they are to be considered with a little bit of intelligence like most subjective usage stats.
Tags: Android, Blackberry, Ipad market, Mobile Application, Mobile Industry, Mobile Marketing
Posted in Android, Blackberry, Mobile Application, Smartphones, iphone | No Comments »
Monday, February 1st, 2010
The future of mobile essentially belongs to the company that offers the best apps. As Apple Inc revolutionized the digital music business with their iTunes Store, the company is carrying that momentum forward in mobile with their App Store. Meanwhile, companies like Google with its Android OS and BlackBerry are beginning to make a significant shift in this direction too. With over 10,000 new apps being developed each week, mobile verification will play a major role in the app-driven future of the mobile industry. Many are familiar with the Apple “selection process” that new iPhone apps must undergo; this is a process that literally dejects every app that is submitted to the App Store. The inspection process has become a barrier that many developers struggle to overcome. So many app developers are opting to sacrifice the official procedure of the Apple policies in favor of programming for the rapidly growing Android OS.
The Verification process is far less laborious for Android and BlackBerry apps, which has incited concern amongst many users regarding the safety and quality of the apps they are downloading. This is exactly why developers and app users alike are coming to recognize the MyMobiSafe Verified logo as a premier mark of quality throughout the industry. The MyMobiSafe 5-Phase Verification process, is remarkably more friendly for app developers as it is essentially a process where developers work one-on-one with MyMobiSafe experts to ensure the quality and security of the apps they want to credential. The MyMobiSafe Verified logo is quickly becoming the stamp of approval that everyone in the industry is looking for.
Apps are becoming a big business opportunity and many developers, from independent small business programmers to major corporate development firms, are looking for a stamp of quality to differentiate their products in the marketplace. As the verification processes for new apps are unique to each provider, MyMobiSafe Verified represents a new step forward that is becoming universally recognized and sought throughout the industry. There is no denying that the future of mobile will be driven by apps, but with so many Mobile Operating System providers depending on quality third-party apps, verification will play a major role in the app-driven future of the Mobile industry.
Tags: Android, App Developers, Blackberry, iphone, Mobile Application, Mobile Future, Mobile Indutry
Posted in Android, Blackberry, Mobile Application, Mobile Marketing, iphone | No Comments »
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