Bitterness between Apple and Adobe may continue, however with the ever increasing growth in tablet both of these past tech allies are compelled to work in tandem to innovate and evolve new Apps for the iPad.
The Founders of Flash launched their digital viewer technology last week. This would facilitate Publishers of content to introduce the digital editions of their magazine on the iPad platform of Apple. The launch of Wired magazine on the iPad goes to show the brilliance of Adobe’s technology in use.
“Adobe’s work with Wired has resulted in a digital magazine format that creates an immersive experience, allowing a publication’s unique content, look and feel and Advertising to stand out in the digital realm,” says David Burkett, VP and General Manager of Creative Solutions at Adobe. He added, “We aim to make our digital viewer software available to all publishers soon and plan to deliver versions that work across multiple hardware platforms.”
The hard work put in by Adobe in the field of digital content publishing will definitely have long standing contribution in creating electronic publications more meaningful and participative than ever imagined in the past. The Application enables Publishers and Advertisers engage interactive elements such as video, audio, animated infographics, 360° views, and many more along with the visual penetration of print design and intimacy of touch to provide exciting onscreen experiences.
This has also raised the benchmark for digital content providers and also the entertainment factor for the iPad consumers. They would now have the never before felt experience of reading their favourite publications through electronic editions on the iPad. The publishers can now monetize and boost their advertising revenue to increase their profitability by putting across extremely targeted ads on the basis of analytical data.
“If you are already working in InDesign CS5, you’ll be well on your way to producing a beautiful digital version of your publication,” is how David Burkett put it mentioning that it all begins with the layout of InDesign CS5.
Tags: Adobe, Advertisers, digital viewer technology, iPad, Mobile Application, Mobile Content, Mobile Marketing, Publishers