Archive for the ‘Web Advertising’ Category
Friday, August 20th, 2010
With the introduction of HTML5 and Apple’s iAd Mobile Ad space is all set to grow in a bigger scale in the days to come. Mobile agency execs debated the evolution of this medium in the recently concluded Mobile event OMMA in NYC.
Regardless of the excitement for the Mobile App space, it is foreseen that new technologies will shift the focus of the Marketers from the crammed branded App space. However to everyone’s shock panelists advised Advertisers to stay away from app space at this moment. They suggested focusing more on devising unambiguous policies before the best suited channels.
Jared Hopfer, Marketing Manager at Mobext, a Mobile agency says, “Our initial conversations with clients always start with them getting excited about applications. As an agency we have to calm them down and talk about the types of functionality that an app would offer that other experiences wouldn’t, and weigh the relative benefits.”
“I think we all know that when iAd is launched we’ll see a lot of very interesting stuff coming through that will really excite brand Marketers,” said Patrick Collins, CEO of agency 5th Finger, conveying his reservations on the iAd network. He is not certain whether or not iAd network will be able to deliver better results than ad formats presently available with the Mobile Marketing Market. However Apple’s iAd team is putting in a great effort to target the agencies too with much success.
Although the discussion between Mobile Apps vs the Mobile Web and Flash vs HTML5 continues, the immediate feeling from an agency’s viewpoint, advantage goes to HTML and the mobile Web. “We see a lot of ad impressions, and I think the winning platform is HTML5. It’s going to take 3 years or so, and there’s no doubt applications are all the rage today, but I think the browser platform will win in the end,” said the CEO of one of the biggest Mobile Ad network Company.
He is also from the school of thought which believes that the escalation in mobile use is a within the browser phenomenon than anything else.
Tags: Apple iAd, HTML5, mobile ad, Mobile Advertising, Mobile Agency, Mobile Marketing, Mobile Technology
Posted in Blackberry, Media Agency, Mobile Advertising, Mobile Application, Mobile Marketing, Smartphones, Web Advertising, iphone | No Comments »
Wednesday, August 4th, 2010
By 2013, the Mobile Web will be the principal means of Mobile Communication. The Mobile App downloads from different App Stores will keep growing and optimise in 2013, as predicted by ABI Research in their latest report. The new “Mobile Application Storefronts” study by ABI Research looks into the roadblocks, summarizes possible way-out and also explains upcoming different distribution channels. Their predictions consist of region wise breakup of total downloads, Market Share percentages and retails value of apps sold in all segments by Smartphone OS.
As per the findings of the research by ABI round about 2.4 billion applications were downloaded from App Stores. It is projected that within 2013 the Smartphone download rate will pick up the pace and will reach near about 7 billion. The Mobile Web is expected to capture the Market then.
“App stores aren’t going away: following the 2013 peak in demand, the number of downloads in 2015 will have decreased only 7 or 8%. But as our use of the Mobile Internet evolves, demand will increasingly shift elsewhere”, said Senior Analyst Mark Beccue. “We see two emerging trends: first, many applications (increasingly built on web standards) will migrate from App Stores to regular Websites, and for some sites you won’t need an app at all. In addition, more and more popular Applications will be preloaded on Mobile devices. Social Networking Apps in particular will be pre-loaded on new products.”
The Apple App Store is projected to remain at the apex of the app segment. However ABI Research also predicts that there will be a slow down turn in the rate of downloads from the different App Stores, following the peak in 2013 which would be more due to a temporary saturation in consumer satisfaction. With each passing day the Mobile Web is becoming more elaborate and refined therefore there will be an increase in the number of subscribers who use the functionality more than dedicated apps on the Mobile Websites.
Tags: App Store, Mobile Advertising, Mobile Application, Mobile Downloading, Mobile Industry, Mobile Marketing, mobile web, Smartphone
Posted in Android, Blackberry, Smartphones, Web Advertising, iphone | No Comments »
Wednesday, July 21st, 2010
Check.In, the Web app from Brighkite finally made a public appearance doing away with their Beta testing. This launch was being much awaited by the Mobile world.
This should finally mean an end to the much talked about “check-in fatigue”. The issue of facing so many geolocation services to check-in whenever you wish to shall also be taken care of with this app. The app has been tried, tested and refined through the beta testing exclusively done internally at Brightkite. The check-in capacity of Brightkite, Foursquare and Gowalla were being displayed initially through the app. However, now Whrrl and TriOut are also added to the list.
The APIs offered by all contributing services are accumulated in an HTML5-based Web app enabling it to be compatible on iPhones, Android devices and iPads. This makes the app absolutely uncomplicated and user-friendly. Exciting data gathered during the beta experimentation were analysed by TechCrunch. They examined the way users related with the app. It was observed that the customers check-in predominantly on Fridays and rarely on Sundays. Users primarily used two of the provided services but four or five was the least admired. It is presumed that Gowalla and Foursquare are the forerunners.
Brightkite is a privately held company based out of Burlingame, CA, Denver, CO and Helsinki, Finland and funded by Azure Capital, Draper Fisher Jurvetson, NEA, and Nexit Ventures. They started operations in the year 2005. The team comprises of its founders, Brady Becker, Jonathon Linner, JP Virolainen, Martin May and Rob Lawson, and a zealous group of leaders who are contributing to its growth every day. Brightkite is an uncomplicated way to remain connected with friends and places. It enables you to know what’s happening with your near and dear one’s who matter the most to you. You can also make new friends and cherish your neighbourhood.
Tags: Brightkite, Mobile Advertising, Mobile geo location, Mobile Marketing, Social Networking
Posted in Android, Mobile Advertising, Mobile Application, Mobile Marketing, Web Advertising, iphone | No Comments »
Wednesday, July 7th, 2010
Men’s Wearhouse a retailer of men’s apparel with more than 1,259 stores nationwide goes Mobile. In an initiative to engage teens for prom through their Prom Rep program, the company is letting teen’s text in from their Mobile for a chance to win a free tuxedo or a $100 Visa gift card.
The company’s aim is to target most of the Online Channels and websites that teens use understanding the fact that they are heavy Mobile and texting users. Hence, they expanded their program to advertise on those Apps that teens use to text each other. As bonus representatives get 10% off of their tuxedo rentals for every friend who rents with Men’s Wearhouse and with 10 such referrals they earn themselves a free tuxedo. Female representatives who earn a tuxedo rental can either give it to a friend or get a $100 Visa gift card. On reaching 20 or more referrals they are eligible for cash incentives.
Unlike in 2009 when participants had to visit the store, this time prom representatives have more Social and Online tools available to promote the offer among peers. They have the option to use Facebook, Twitter, MySpace and SMS message to share their promotion.
Representative can register themselves in-store. Each will receive a unique prom representative ID to gain access to a personal home page, where they can track their stats and promote themselves to friends.
For promoting its programs Men’s Wearhouse has placed several Mobile Banners in various Mobile-optimised sites, including MySpace. Furthermore, they have added a new contest to its promotion, where consumers who rent a tuxedo will be entered for a chance to win all-new Chevy Camaro Coupe 2SS. However except for the prom representatives who are automatically entered into the drawing everytime they get a tuxedo referral – up to 50 times, there is a one-entry limit.
Men’s Wearhouse plans to enhave the Mobile tactics based on the experience of this year campaign. This not only brings a smile to the teens but also to the Mobile Apps Developers. Such initiatives would only mean more business opportunity for such Developers.
Tags: Men's Wearhouse, Mobile Advertising, mobile couponing, Mobile Marketing
Posted in Mobile Advertising, Mobile Marketing, Web Advertising | No Comments »
Monday, July 5th, 2010
FIFA World Cup always brings in an extreme public enthusiasm for the great game of soccer. This year’s FIFA World Cup 2010 is no exception. This massive craze and excitement has also lead to a surge for Mobile Content providers as consumers get involved with one of the Biggest Shows on earth.
Nielsen’s research revealed that more than 20% of the Mobile users around the world shall exploit the Mobile Web to keep track of the happenings and follow their favourite teams and players in the World Cup. Although the craze of soccer in the US is far less than its popularity worldwide it is found astonishingly 25% of all Mobile Users in the US is following the World Cup through their Mobile Phone. This figure becomes more astounding when one considers the comprehensive television coverage of the event all across the world.
Venezuela was estimated to have the most number of Mobile consumers to follow the World Cup on their Mobile. Around 27% of the Mobile users planned to keep track of the news of World Cup via their Mobile. They leave behind Brazil and Ireland who compete with the US in terms of percentage of sports fans logging into Mobile Web to follow their favourite event.
The European scenario is rather disappointing on the Mobile Web front as fans prefer watching the World Cup on television itself rather than logging into the Mobile Web.
“Where it gets really interesting is with TV usage: live TV broadcast and Mobile Internet access were moderately negatively correlated (-0.46), indicating that the less likely you are to watch the live TV broadcast the more likely you are to seek out the information with your Mobile Phone,” says Nielsen Telecom Practice senior VP Roger Entner. He also added, “At the same time delayed broadcasting/highlights was completely randomly correlated (-0.03) with using Internet on the phone to find out about the World Cup. This indicates that people want to know about the games immediately and not get rid of the television viewing experience.”
Tags: Mobile Advertising, Mobile Content Providers, Mobile Marketing, Mobile WebApp
Posted in Mobile Advertising, Mobile Marketing, Web Advertising | No Comments »
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