Archive for the ‘Media Agency’ Category
Friday, August 20th, 2010
With the introduction of HTML5 and Apple’s iAd Mobile Ad space is all set to grow in a bigger scale in the days to come. Mobile agency execs debated the evolution of this medium in the recently concluded Mobile event OMMA in NYC.
Regardless of the excitement for the Mobile App space, it is foreseen that new technologies will shift the focus of the Marketers from the crammed branded App space. However to everyone’s shock panelists advised Advertisers to stay away from app space at this moment. They suggested focusing more on devising unambiguous policies before the best suited channels.
Jared Hopfer, Marketing Manager at Mobext, a Mobile agency says, “Our initial conversations with clients always start with them getting excited about applications. As an agency we have to calm them down and talk about the types of functionality that an app would offer that other experiences wouldn’t, and weigh the relative benefits.”
“I think we all know that when iAd is launched we’ll see a lot of very interesting stuff coming through that will really excite brand Marketers,” said Patrick Collins, CEO of agency 5th Finger, conveying his reservations on the iAd network. He is not certain whether or not iAd network will be able to deliver better results than ad formats presently available with the Mobile Marketing Market. However Apple’s iAd team is putting in a great effort to target the agencies too with much success.
Although the discussion between Mobile Apps vs the Mobile Web and Flash vs HTML5 continues, the immediate feeling from an agency’s viewpoint, advantage goes to HTML and the mobile Web. “We see a lot of ad impressions, and I think the winning platform is HTML5. It’s going to take 3 years or so, and there’s no doubt applications are all the rage today, but I think the browser platform will win in the end,” said the CEO of one of the biggest Mobile Ad network Company.
He is also from the school of thought which believes that the escalation in mobile use is a within the browser phenomenon than anything else.
Tags: Apple iAd, HTML5, mobile ad, Mobile Advertising, Mobile Agency, Mobile Marketing, Mobile Technology
Posted in Blackberry, Media Agency, Mobile Advertising, Mobile Application, Mobile Marketing, Smartphones, Web Advertising, iphone | No Comments »
Friday, July 16th, 2010
It’s a great chance for 1 Billion consumers to enrol themselves in the campaign 1GOAL: Education for All. Mobile Operators from all across the world have join hands to launch the Largest Mobile Campaign ever and for such a noble cause.
Footballers, fans, charities, corporations and individuals are made to converge on a common platform, the 1GOAL, for a common motivation of providing Education to everyone globally.
Federation of International Football Associations (FIFA) and the football fraternity have got together to launch 1GOAL: Education for all campaign as an integral mission of the 2010 World Cup. It aspires to muster support to ensure world leader’s keep up to their pledge taken within the UN Millennium Development Goals in 2000.
People would need to sign up a petition which shall be handed over to the world leaders at a summit on Education by the end of this year. The petition would earnestly request and push them to make more provisions for Education in their respective countries.
The Co-founder and Co-Chair of 1GOAL is the Queen of Jordan. “Teaming up with the Mobile Phone industry, 1GOAL can now reach over a billion people worldwide, making it the largest, cause-related campaign in history. This is our moment to shine; we can bring millions of children in from the shadows of ignorance, and light up their lives with the legacy of Education,” says Her Majesty Queen Raina of Jordan.
Nokia and Samsung together with the Mobile Operators such as Telefonica Group, AT&T Wireless, Bharti-Airtel, SK Telecom, Zain Group, etc are being synchronized by GSMA. The operators are going to send across MT SMS at no cost to educate the user about the campaign. By simply answering in a “YES”, the consumer shall ensure his support to the cause or by visiting the mobile site (1goal.mobi) or by just sending an email.
César Alierta, Chairman and CEO of Telefonica, said: “Education is critical to the physical and psychological development of our future generations and Telefonica is 100% committed to preserving this most fundamental of human rights.”
Tags: 1GOAL: EDUCATION FOR ALL, Charity, Mobile Campaign, Mobile Industry, Mobile Marketing, Mobile Operators
Posted in Media Agency, Mobile Advertising, Mobile Marketing | No Comments »
Wednesday, May 26th, 2010
In the coming year or so Brands, Agencies and other companies are planning to increase their Mobile ad budgets. This section comprises of 82% of the Market Share. MediaPost’s Centre for Media Research and Digital Research firm Insight Expresses revealed these stats in their latest study.
The study showed that 40% of the companies are setting themselves to invest almost 30% more now. 30% would escalate the expenses by 31% or more in the following year. As little as 15% have decided to remain unmoved by the Market trends while a negligible 3% actually are looking forward to reduce their spend on Mobile ads. 50% of the Mobile ad revenue is generated though Online Budgets while cross-platform buys contribute to 35% of the total booty. Funds particularly allocated for Mobile amounts to 27% and TV budgets generate another 7% of the revenue.
It is exciting to note that the ad-spend for Mobile is yet generated from various ad-based budgets in spite of 43% of Mobile expenses being forecasted to derive from selected Mobile budgets with the growth and development of the Industry.
Amidst all the hype over Mobile apps the study revealed that exploiting branded Mobile applications is an absolutely fascinating facet of Mobile Advertising. Agencies, Brands, Publishers, technology vendors and retailers are all equally excited about the idea. What was also interesting to note that 50% of the feedbacks received showed a longing for Mobile video as a principal benefit of Mobile Advertising. Mobile coupons came a close second at 39% for being most valuable with respect to ROI.
MediaPost is an integrated publishing content company which is set to provide a total range of resources for Media, Marketing and Advertising professionals. It is a holding company of MediaPost.com, the OMMA conferences (25+ events per year), Publications. MediaPost.com, OMMA & MEDIA Magazines, and suite of 50+ industry-focused eNewsletters & blogs.
Tags: Mobile Ad Budgets, Mobile Advertising, Mobile Agencies, Mobile Industry, Mobile Market Share, Mobile Marketing, Mobile Publishers
Posted in Media Agency, Mobile Advertising, Mobile Marketing | No Comments »
Monday, February 8th, 2010
Mobile has become a necessity and thus people have mobiles for their use in every occupation. Taking this as a great opportunity, advertisers are targeting mobiles as their mode of media for advertising their products. The industry has taken it as the best media and using it as their marketing strategy is spending much behind it in order to explore new markets.
The new Strategy Analytics report states that the advertisers are eager to spend $ 1.4 billion on mobile media this year, along with a rise of $ 14.4 billion in the coming year, 2011. Mobile media advertising will account for a fifth of global spending on Internet foresees the Strategy Analytics.
In the past 12 months, it has been noticed that the industry has changed its outlook for mobile advertising spend and are not hesitating to spend even more than the other media. Mobile publishers are looking towards developing advertisement as a revenue stream. Thus, they are rapidly increasing the supply of their advertising inventory.
This report mainly highlights about the present scenario in the advertising world and how mobile compare to other media, is taking up the upper hand in advertising industry. The report also showcases that advertising value chain dynamics and a great opportunity for growth for the emerging mobile media categories, including game download, video on demand and mobile broadcasting.
Mobile advertising is really reshaping ecommerce opening more gateways for market growth. Therefore, presently, marketers are mostly opting for mobile advertising and in the coming years it will surely take up the whole media. Mobile phones have also reached the stage of allowing users to browse and make internet purchases on the move. Companies and advertising providers have recognised the potential for enhanced mobile advertising and set about utilising it.
Tags: Ad Mobile Revenue, Mobile adversiting, Mobile Market, Mobile Marketing
Posted in Media Agency, Mobile Advertising, Mobile Marketing, Smartphones | No Comments »
Monday, December 28th, 2009
Those days are gone when mobile ad campaign has no visibility for the publishers and the whole ad campaign was running without any planning. In the last 10 years mobile advertisement industry has changed a lot. Big brands like Ford, Coca cola, Jaguar, Adidas etc. have got impressive results through mobile advertising and inspired huge other entrepreneurs. The major reason behind there is enough hype in mobile and the biggest advantage is; it caters ads in accordance with users
Tags: ad campaign analysis, mobile ad analytics
Posted in Media Agency, Mobile Advertising, Mobile Application, Mobile Marketing, Smartphones | No Comments »
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