Archive for the ‘iphone’ Category
Friday, August 20th, 2010
With the introduction of HTML5 and Apple’s iAd Mobile Ad space is all set to grow in a bigger scale in the days to come. Mobile agency execs debated the evolution of this medium in the recently concluded Mobile event OMMA in NYC.
Regardless of the excitement for the Mobile App space, it is foreseen that new technologies will shift the focus of the Marketers from the crammed branded App space. However to everyone’s shock panelists advised Advertisers to stay away from app space at this moment. They suggested focusing more on devising unambiguous policies before the best suited channels.
Jared Hopfer, Marketing Manager at Mobext, a Mobile agency says, “Our initial conversations with clients always start with them getting excited about applications. As an agency we have to calm them down and talk about the types of functionality that an app would offer that other experiences wouldn’t, and weigh the relative benefits.”
“I think we all know that when iAd is launched we’ll see a lot of very interesting stuff coming through that will really excite brand Marketers,” said Patrick Collins, CEO of agency 5th Finger, conveying his reservations on the iAd network. He is not certain whether or not iAd network will be able to deliver better results than ad formats presently available with the Mobile Marketing Market. However Apple’s iAd team is putting in a great effort to target the agencies too with much success.
Although the discussion between Mobile Apps vs the Mobile Web and Flash vs HTML5 continues, the immediate feeling from an agency’s viewpoint, advantage goes to HTML and the mobile Web. “We see a lot of ad impressions, and I think the winning platform is HTML5. It’s going to take 3 years or so, and there’s no doubt applications are all the rage today, but I think the browser platform will win in the end,” said the CEO of one of the biggest Mobile Ad network Company.
He is also from the school of thought which believes that the escalation in mobile use is a within the browser phenomenon than anything else.
Tags: Apple iAd, HTML5, mobile ad, Mobile Advertising, Mobile Agency, Mobile Marketing, Mobile Technology
Posted in Blackberry, Media Agency, Mobile Advertising, Mobile Application, Mobile Marketing, Smartphones, Web Advertising, iphone | No Comments »
Wednesday, August 18th, 2010
More than 70% of the companies, worldwide, who are into manufacturing of Mobile phones are either using it or are in negotiation with Swype to use it. Apple was upset to find that Swype was giving license to different Mobile manufacturers and thus was prompt in dropping the idea to use the technology for their iPhone and iPad. However many feel at a later stage Apple may pay heavily for this decision.
This pioneer touchscreen keyboard input technology will make way for itself in over 10 million smartphones by the end of this year. Swype the manufacturers of this keyboard “swype” are very confident of it.
Users can swipe their fingers across virtual letters which makes typing much easier and faster. The software can detect the words that the user wants and automatically puts in the punctuations and the spaces. The system is very user friendly and can be learnt in no time. The company claims that the speed of typing is actually double through this software.
The credit of inventing this technology from Swype goes to Cliff Kushler who also was responsible for the creation of the predictive text-entry system T9 which has more than 4 billion user all over the world. Much like the T9, the Swype software has also evolved out of the extensive research to design a technology to assist users with disabilities.
Swype seems to have all the potential to not only follow the success of T9 but also cross it. Mike McShee, CEO at Swype informed that all the four major U.S. carries informed that they shall be offering phones with Swype technology by this summer. Presently the software is already being sued on 6 Smartphone models. 14 more models are expected to be added to the list in near future.
Swype has also set its target beyond the millions of Smartphones. Other Mobile devices such as tablets and e-book readers are already in its radar.
Tags: e-books, Mobile Industry, Mobile Technology, Smartphone, Swype Touchscreen Keyboards, T9, tablets
Posted in Mobile Application, Mobile Marketing, Smartphones, iphone | No Comments »
Wednesday, August 11th, 2010
Lancôme, a leading French cosmetics company utilized both the iPhone App and Social Media to introduce “Declare Indigo”. It is the new range of make-up by the Creative Director of Make-up in Lancôme, Aaron de Mey. The exercise is nothing but an attempt to create a special intimate relation between the customer and the brand.
Women can test the new color combinations; obtain valuable advices from experts in Lancôme. Julie Thompson, Interactive Marketing & CRM Director of Lancôme says, “Lancôme was the first brand in the Market to launch a Mobile Commerce Website in Japan in 2007. Today, we continue our strategy of innovation in offering an iPhone Application that makes full use of the possibilities of the touchpad. We are committed to the sensation and are ready to offer an experience that is intuitive and truly personalized.”
The consumers can design a total look by using the Declare Indigo products on a virtual model face in the “Create Your Look” segment of the app. The touchscreen enables you to do all this most effortlessly. You can go ahead and save your creation and also text it to your friends. The message as received by your friends will be a full colour image with instructions of how to download the Lancôme app.
Lancôme news feeds are also provided through this app which keeps the consumers updated with Lancôme’s initiatives all over the world. The Make-up Blog having a string of information about make-up from Lancôme’s experts was also launched. This provides a true chance for discussion with the brand’s National Make-up artists who can download their knowledge and expertise to the consumers. The consumers can also enjoy conversing with Aaron de Mey and the Lancôme National Make-up Artists, “making of” videos and backstage photos and clips.
Mobile Agency Phonevalley, a subsidiary of Publicis group designed and put into practice the iPhone Declare Indigo app which is accessible in English and Chinese. Customers are being intimated about this new app through weekly emails and Lancôme’s 15 existing web sites worldwide.
Tags: iPhone App, Lancome, leading French Cosmetics company, Mobile Advertising, Mobile Application, Mobile Marketing
Posted in Mobile Advertising, Mobile Application, Mobile Marketing, iphone | No Comments »
Wednesday, August 4th, 2010
By 2013, the Mobile Web will be the principal means of Mobile Communication. The Mobile App downloads from different App Stores will keep growing and optimise in 2013, as predicted by ABI Research in their latest report. The new “Mobile Application Storefronts” study by ABI Research looks into the roadblocks, summarizes possible way-out and also explains upcoming different distribution channels. Their predictions consist of region wise breakup of total downloads, Market Share percentages and retails value of apps sold in all segments by Smartphone OS.
As per the findings of the research by ABI round about 2.4 billion applications were downloaded from App Stores. It is projected that within 2013 the Smartphone download rate will pick up the pace and will reach near about 7 billion. The Mobile Web is expected to capture the Market then.
“App stores aren’t going away: following the 2013 peak in demand, the number of downloads in 2015 will have decreased only 7 or 8%. But as our use of the Mobile Internet evolves, demand will increasingly shift elsewhere”, said Senior Analyst Mark Beccue. “We see two emerging trends: first, many applications (increasingly built on web standards) will migrate from App Stores to regular Websites, and for some sites you won’t need an app at all. In addition, more and more popular Applications will be preloaded on Mobile devices. Social Networking Apps in particular will be pre-loaded on new products.”
The Apple App Store is projected to remain at the apex of the app segment. However ABI Research also predicts that there will be a slow down turn in the rate of downloads from the different App Stores, following the peak in 2013 which would be more due to a temporary saturation in consumer satisfaction. With each passing day the Mobile Web is becoming more elaborate and refined therefore there will be an increase in the number of subscribers who use the functionality more than dedicated apps on the Mobile Websites.
Tags: App Store, Mobile Advertising, Mobile Application, Mobile Downloading, Mobile Industry, Mobile Marketing, mobile web, Smartphone
Posted in Android, Blackberry, Smartphones, Web Advertising, iphone | No Comments »
Friday, July 30th, 2010
One more Location-based Startup has been started however this one finds itself dissimilar than the most that emulates the one’s already in existence. This one from TechCrunch Disrupt has created one much different from others.
Geotoko, as it is being named is an app created to let businesses operate contests, sweepstakes and various campaigns through the check-in functionality of already available location-based services like Gowalla and Foursquare. Hence instead to trying to redo the whole thing it just aims at adding value to the existing LBS available in the Market.
Geotoko provides a control panel for businesses to build their site for promotional campaigns. The site will combine Check-in and Geolocation input data from Foursquare, Twitter and Gowalla at present for the location of the business together with campaign details or promotions like prizes, freebies, etc. They also plan to add on Facebook, Brightkite, etc in days to come.
For instance a coffee shop can design a campaign to launch a new drink by giving away free coffee to customers who check-in through this app. Geotoko allows the outlet to administer the check-ins and have a common point for hype around the promotion, where everyone checking in can witness others doing so. Businesses can also track the traffic flow of all the locations.
With so many LBS available in the Market businesses are excited but not sure about where to start with. Business “dashboards” are being launched by different LBS providers which facilitate local business and brands to introduce one-of-its kind campaigns however it limits itself to a certain section. Suppose a business creates a campaign based on Foursquare it does not include any one using Gowalla, Yelp, Brightkite and such dozens other LBS.
Accumulating and providing a complete way out for businesses and brands to make us of the LBS ecosystem is a wonderful thought but it would be of use only if implemented effectively. Geotoko looks to have the potential but how far will it succeed will have to be seen in the days to come.
Tags: Check-in, Geotoko, Mobile Advertising, Mobile Application, Mobile geolocation, Mobile Local Services, Mobile Marketing, Social Networking
Posted in Android, Blackberry, Mobile Advertising, Mobile Application, Mobile Marketing, Smartphones, iphone | No Comments »
|
|
