Archive for the ‘Blackberry’ Category
Friday, August 20th, 2010
With the introduction of HTML5 and Apple’s iAd Mobile Ad space is all set to grow in a bigger scale in the days to come. Mobile agency execs debated the evolution of this medium in the recently concluded Mobile event OMMA in NYC.
Regardless of the excitement for the Mobile App space, it is foreseen that new technologies will shift the focus of the Marketers from the crammed branded App space. However to everyone’s shock panelists advised Advertisers to stay away from app space at this moment. They suggested focusing more on devising unambiguous policies before the best suited channels.
Jared Hopfer, Marketing Manager at Mobext, a Mobile agency says, “Our initial conversations with clients always start with them getting excited about applications. As an agency we have to calm them down and talk about the types of functionality that an app would offer that other experiences wouldn’t, and weigh the relative benefits.”
“I think we all know that when iAd is launched we’ll see a lot of very interesting stuff coming through that will really excite brand Marketers,” said Patrick Collins, CEO of agency 5th Finger, conveying his reservations on the iAd network. He is not certain whether or not iAd network will be able to deliver better results than ad formats presently available with the Mobile Marketing Market. However Apple’s iAd team is putting in a great effort to target the agencies too with much success.
Although the discussion between Mobile Apps vs the Mobile Web and Flash vs HTML5 continues, the immediate feeling from an agency’s viewpoint, advantage goes to HTML and the mobile Web. “We see a lot of ad impressions, and I think the winning platform is HTML5. It’s going to take 3 years or so, and there’s no doubt applications are all the rage today, but I think the browser platform will win in the end,” said the CEO of one of the biggest Mobile Ad network Company.
He is also from the school of thought which believes that the escalation in mobile use is a within the browser phenomenon than anything else.
Tags: Apple iAd, HTML5, mobile ad, Mobile Advertising, Mobile Agency, Mobile Marketing, Mobile Technology
Posted in Blackberry, Media Agency, Mobile Advertising, Mobile Application, Mobile Marketing, Smartphones, Web Advertising, iphone | No Comments »
Wednesday, August 4th, 2010
By 2013, the Mobile Web will be the principal means of Mobile Communication. The Mobile App downloads from different App Stores will keep growing and optimise in 2013, as predicted by ABI Research in their latest report. The new “Mobile Application Storefronts” study by ABI Research looks into the roadblocks, summarizes possible way-out and also explains upcoming different distribution channels. Their predictions consist of region wise breakup of total downloads, Market Share percentages and retails value of apps sold in all segments by Smartphone OS.
As per the findings of the research by ABI round about 2.4 billion applications were downloaded from App Stores. It is projected that within 2013 the Smartphone download rate will pick up the pace and will reach near about 7 billion. The Mobile Web is expected to capture the Market then.
“App stores aren’t going away: following the 2013 peak in demand, the number of downloads in 2015 will have decreased only 7 or 8%. But as our use of the Mobile Internet evolves, demand will increasingly shift elsewhere”, said Senior Analyst Mark Beccue. “We see two emerging trends: first, many applications (increasingly built on web standards) will migrate from App Stores to regular Websites, and for some sites you won’t need an app at all. In addition, more and more popular Applications will be preloaded on Mobile devices. Social Networking Apps in particular will be pre-loaded on new products.”
The Apple App Store is projected to remain at the apex of the app segment. However ABI Research also predicts that there will be a slow down turn in the rate of downloads from the different App Stores, following the peak in 2013 which would be more due to a temporary saturation in consumer satisfaction. With each passing day the Mobile Web is becoming more elaborate and refined therefore there will be an increase in the number of subscribers who use the functionality more than dedicated apps on the Mobile Websites.
Tags: App Store, Mobile Advertising, Mobile Application, Mobile Downloading, Mobile Industry, Mobile Marketing, mobile web, Smartphone
Posted in Android, Blackberry, Smartphones, Web Advertising, iphone | No Comments »
Friday, July 30th, 2010
One more Location-based Startup has been started however this one finds itself dissimilar than the most that emulates the one’s already in existence. This one from TechCrunch Disrupt has created one much different from others.
Geotoko, as it is being named is an app created to let businesses operate contests, sweepstakes and various campaigns through the check-in functionality of already available location-based services like Gowalla and Foursquare. Hence instead to trying to redo the whole thing it just aims at adding value to the existing LBS available in the Market.
Geotoko provides a control panel for businesses to build their site for promotional campaigns. The site will combine Check-in and Geolocation input data from Foursquare, Twitter and Gowalla at present for the location of the business together with campaign details or promotions like prizes, freebies, etc. They also plan to add on Facebook, Brightkite, etc in days to come.
For instance a coffee shop can design a campaign to launch a new drink by giving away free coffee to customers who check-in through this app. Geotoko allows the outlet to administer the check-ins and have a common point for hype around the promotion, where everyone checking in can witness others doing so. Businesses can also track the traffic flow of all the locations.
With so many LBS available in the Market businesses are excited but not sure about where to start with. Business “dashboards” are being launched by different LBS providers which facilitate local business and brands to introduce one-of-its kind campaigns however it limits itself to a certain section. Suppose a business creates a campaign based on Foursquare it does not include any one using Gowalla, Yelp, Brightkite and such dozens other LBS.
Accumulating and providing a complete way out for businesses and brands to make us of the LBS ecosystem is a wonderful thought but it would be of use only if implemented effectively. Geotoko looks to have the potential but how far will it succeed will have to be seen in the days to come.
Tags: Check-in, Geotoko, Mobile Advertising, Mobile Application, Mobile geolocation, Mobile Local Services, Mobile Marketing, Social Networking
Posted in Android, Blackberry, Mobile Advertising, Mobile Application, Mobile Marketing, Smartphones, iphone | No Comments »
Friday, July 9th, 2010
Some of the companies in spite of enjoying astronomical accomplishments chose to celebrate its success in anonymity beyond the glare of flash bulbs and cameras. They prefer being away from the focus of mainstream media. Get Jar is one such company however this might no more be the case with the company’s declaration of 1 billion Mobiles Apps download from its “supermarket of Mobile apps”.
Getjar presents itself as the one of its kind independent, multi-platform application store and finds itself just next to Apple’s App Store at the second spot. What differentiates it from the rest is its focus on complete store house of apps for any Mobile phones than just concentrating on one particular platform, or device or Operating System. Opera Mini, Facebook and eBuddy are the most popular downloads as claimed by the company.
Ilja Laurs, CEO of GetJar addressing a gathering said, “We’re delighted to have reached this milestone in Mobile app history. As a team, we’re dedicated to driving the App Market forward through an open approach. We’ve supported over 60,000 apps from developers across all major platforms, including Android, Blackberry, Windows Mobile and Symbian and our open philosophy has been integral to our continued growth and the development within the industry. We’re looking forward to the next billion downloads.”
The judgement that Laurs maintains is very fascinating to note, when he was questioned about their plans to sustain stiff competition for Apple’s App Store, the Android Marketplace and such others apps available in the Market. He replied saying that he “likens his store to a supermarket and the individual app stores are more like boutique delis. Sure, users will go to the boutique places for their specific needs but there will also be a huge audience that wants the variety and simplicity of a supermarket”.
Tags: Android, Blackberry, GetJar, iphone, Mobile Advertising, Mobile Application, Mobile Marketing
Posted in Android, Blackberry, Mobile Application, Mobile Marketing, iphone | No Comments »
Wednesday, June 16th, 2010
Over 4,200 customers were surveyed by Nielsen recently for their latest report on “State of Mobile Apps”. The report revealed that 21% of US wireless subscribers used smartphones till the last quarter of 2009, which is a straight jump of 7% from 14% from 2008.
In the last month 14% of the total phone users downloaded at least one mobile app. One the other hand, Smartphone consumers usually downloaded 22 apps in contrary to mere 10 by users of feature phones. Not to anyone’s shock the iPhone users consumed around 37 apps per device almost the same as for Blackberry, Palm and Windows Mobile users all put together. The figure is even more than the Android consumers, which is very significant. For Blackberry the figure is around 10, for Palm around 14, 13 for Windows Mobile and for Android, it is 22.
However this report is not the be all and end all since it covers a very small sample size. The report also has no mention of Apple’s monopoly in the Mobile App Market. One believes Android is soon going to topple Apple from top and be the leader themselves.
The report stated that Games are the most downloaded apps be it free or not didn’t matter. 65% of the Smartphone users downloaded a Games app in the last 30 days while the figure was 59% for the feature phone users. Amongst the Smartphone users Social Networking was second most favourite download apps. Facebook was a clear favourite at 58%. The Least downloaded apps by iPhone and BlackBerry users was Pandora, while with Android users Google Search and You Tube was the lowest amongst the Smartphone users.
All this and much more were put together by Nielsen in their recently launched “App Playbook” mostly for the Mobile App Developers and Marketing Agencies to know the latest trends and changes in the customer behaviour and act accordingly.
Tags: Mobile Application, Mobile Industry, Mobile Marketing, Mobile Marketshare, Smartphone
Posted in Blackberry, Mobile Application, Mobile Marketing, Smartphones | No Comments »
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