Archive for the ‘Android’ Category
Wednesday, August 4th, 2010
By 2013, the Mobile Web will be the principal means of Mobile Communication. The Mobile App downloads from different App Stores will keep growing and optimise in 2013, as predicted by ABI Research in their latest report. The new “Mobile Application Storefronts” study by ABI Research looks into the roadblocks, summarizes possible way-out and also explains upcoming different distribution channels. Their predictions consist of region wise breakup of total downloads, Market Share percentages and retails value of apps sold in all segments by Smartphone OS.
As per the findings of the research by ABI round about 2.4 billion applications were downloaded from App Stores. It is projected that within 2013 the Smartphone download rate will pick up the pace and will reach near about 7 billion. The Mobile Web is expected to capture the Market then.
“App stores aren’t going away: following the 2013 peak in demand, the number of downloads in 2015 will have decreased only 7 or 8%. But as our use of the Mobile Internet evolves, demand will increasingly shift elsewhere”, said Senior Analyst Mark Beccue. “We see two emerging trends: first, many applications (increasingly built on web standards) will migrate from App Stores to regular Websites, and for some sites you won’t need an app at all. In addition, more and more popular Applications will be preloaded on Mobile devices. Social Networking Apps in particular will be pre-loaded on new products.”
The Apple App Store is projected to remain at the apex of the app segment. However ABI Research also predicts that there will be a slow down turn in the rate of downloads from the different App Stores, following the peak in 2013 which would be more due to a temporary saturation in consumer satisfaction. With each passing day the Mobile Web is becoming more elaborate and refined therefore there will be an increase in the number of subscribers who use the functionality more than dedicated apps on the Mobile Websites.
Tags: App Store, Mobile Advertising, Mobile Application, Mobile Downloading, Mobile Industry, Mobile Marketing, mobile web, Smartphone
Posted in Android, Blackberry, Smartphones, Web Advertising, iphone | No Comments »
Friday, July 30th, 2010
One more Location-based Startup has been started however this one finds itself dissimilar than the most that emulates the one’s already in existence. This one from TechCrunch Disrupt has created one much different from others.
Geotoko, as it is being named is an app created to let businesses operate contests, sweepstakes and various campaigns through the check-in functionality of already available location-based services like Gowalla and Foursquare. Hence instead to trying to redo the whole thing it just aims at adding value to the existing LBS available in the Market.
Geotoko provides a control panel for businesses to build their site for promotional campaigns. The site will combine Check-in and Geolocation input data from Foursquare, Twitter and Gowalla at present for the location of the business together with campaign details or promotions like prizes, freebies, etc. They also plan to add on Facebook, Brightkite, etc in days to come.
For instance a coffee shop can design a campaign to launch a new drink by giving away free coffee to customers who check-in through this app. Geotoko allows the outlet to administer the check-ins and have a common point for hype around the promotion, where everyone checking in can witness others doing so. Businesses can also track the traffic flow of all the locations.
With so many LBS available in the Market businesses are excited but not sure about where to start with. Business “dashboards” are being launched by different LBS providers which facilitate local business and brands to introduce one-of-its kind campaigns however it limits itself to a certain section. Suppose a business creates a campaign based on Foursquare it does not include any one using Gowalla, Yelp, Brightkite and such dozens other LBS.
Accumulating and providing a complete way out for businesses and brands to make us of the LBS ecosystem is a wonderful thought but it would be of use only if implemented effectively. Geotoko looks to have the potential but how far will it succeed will have to be seen in the days to come.
Tags: Check-in, Geotoko, Mobile Advertising, Mobile Application, Mobile geolocation, Mobile Local Services, Mobile Marketing, Social Networking
Posted in Android, Blackberry, Mobile Advertising, Mobile Application, Mobile Marketing, Smartphones, iphone | No Comments »
Wednesday, July 21st, 2010
Check.In, the Web app from Brighkite finally made a public appearance doing away with their Beta testing. This launch was being much awaited by the Mobile world.
This should finally mean an end to the much talked about “check-in fatigue”. The issue of facing so many geolocation services to check-in whenever you wish to shall also be taken care of with this app. The app has been tried, tested and refined through the beta testing exclusively done internally at Brightkite. The check-in capacity of Brightkite, Foursquare and Gowalla were being displayed initially through the app. However, now Whrrl and TriOut are also added to the list.
The APIs offered by all contributing services are accumulated in an HTML5-based Web app enabling it to be compatible on iPhones, Android devices and iPads. This makes the app absolutely uncomplicated and user-friendly. Exciting data gathered during the beta experimentation were analysed by TechCrunch. They examined the way users related with the app. It was observed that the customers check-in predominantly on Fridays and rarely on Sundays. Users primarily used two of the provided services but four or five was the least admired. It is presumed that Gowalla and Foursquare are the forerunners.
Brightkite is a privately held company based out of Burlingame, CA, Denver, CO and Helsinki, Finland and funded by Azure Capital, Draper Fisher Jurvetson, NEA, and Nexit Ventures. They started operations in the year 2005. The team comprises of its founders, Brady Becker, Jonathon Linner, JP Virolainen, Martin May and Rob Lawson, and a zealous group of leaders who are contributing to its growth every day. Brightkite is an uncomplicated way to remain connected with friends and places. It enables you to know what’s happening with your near and dear one’s who matter the most to you. You can also make new friends and cherish your neighbourhood.
Tags: Brightkite, Mobile Advertising, Mobile geo location, Mobile Marketing, Social Networking
Posted in Android, Mobile Advertising, Mobile Application, Mobile Marketing, Web Advertising, iphone | No Comments »
Friday, July 9th, 2010
Some of the companies in spite of enjoying astronomical accomplishments chose to celebrate its success in anonymity beyond the glare of flash bulbs and cameras. They prefer being away from the focus of mainstream media. Get Jar is one such company however this might no more be the case with the company’s declaration of 1 billion Mobiles Apps download from its “supermarket of Mobile apps”.
Getjar presents itself as the one of its kind independent, multi-platform application store and finds itself just next to Apple’s App Store at the second spot. What differentiates it from the rest is its focus on complete store house of apps for any Mobile phones than just concentrating on one particular platform, or device or Operating System. Opera Mini, Facebook and eBuddy are the most popular downloads as claimed by the company.
Ilja Laurs, CEO of GetJar addressing a gathering said, “We’re delighted to have reached this milestone in Mobile app history. As a team, we’re dedicated to driving the App Market forward through an open approach. We’ve supported over 60,000 apps from developers across all major platforms, including Android, Blackberry, Windows Mobile and Symbian and our open philosophy has been integral to our continued growth and the development within the industry. We’re looking forward to the next billion downloads.”
The judgement that Laurs maintains is very fascinating to note, when he was questioned about their plans to sustain stiff competition for Apple’s App Store, the Android Marketplace and such others apps available in the Market. He replied saying that he “likens his store to a supermarket and the individual app stores are more like boutique delis. Sure, users will go to the boutique places for their specific needs but there will also be a huge audience that wants the variety and simplicity of a supermarket”.
Tags: Android, Blackberry, GetJar, iphone, Mobile Advertising, Mobile Application, Mobile Marketing
Posted in Android, Blackberry, Mobile Application, Mobile Marketing, iphone | No Comments »
Friday, June 25th, 2010
Google is all set to challenge itself and create a new niche for them. They keep creating a new benchmark for themselves all the time.
Google in its latest initiative has got into alliance with Intel and Sony to develop Google TV. It is a brave move to put together its Android software into TVs along with Blu-Ray players, and a Google TV-top box which is better known as a “Buddy Box”. It is beyond doubt that it is an attempt by Google to compete with the Apple TV.
However Apple is not the only competitor that Google TV is posing itself against. There are quite a few competitors apart from Apple. Google’s initiative will in many ways will revolutionise the industries of cable and broadcast television. It is an endeavour that shall redefine the way we watched television thus far. It is going to integrate internet with television in a way that has never been witnessed till date in the digital world.
In their announcement at the launch Google proclaimed, “With Google TV, consumers will now be able to search and watch an expanded universe of Content available from a variety of sources including TV providers, the Web, their personal Content libraries, and Mobile Applications. The Google TV experience is complemented by the ability to watch streaming video from leading content Platforms, including Netflix, Amazon Video OnDemand, and YouTube. Google TV will also have the capability to run apps from the Android Market.”
The advent of Google TV might prove to be a momentous progress not only in the world of Entertainment but also in Advertising. It would provide a challenge to the Content providers and the Mobile Marketers to rise to the occasion and adopt new techniques to cater to the enormous number of consumer using Google TV.
Tags: Android, Google, Google TV, Mobile Advertising, Mobile Application, Mobile Marketers, Mobile Marketing
Posted in Android, Mobile Advertising, Mobile Application, Mobile Marketing | No Comments »
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